ABOUT HOLLYWOOD PARK

Hollywood Park, a near 300-acre sports and entertainment destination, is being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke with the 70,000-seat SoFi Stadium as its centerpiece. Hollywood Park is the largest urban mixed-use mega development under construction in the Western United States. When complete, Hollywood Park will have up to 2,500 residences, a hotel, a retail district reaching up to 890,000 square feet, up to 5 million square feet of office space, and more than 25-acres of public parks and open space.

Home to the Los Angeles Chargers and Super Bowl LVI Champion Los Angeles Rams, SoFi Stadium is the host of world-renowned sporting events, including Super Bowl LVI in 2022, College Football Playoff National Championship game 2023, WrestleMania 2023, World Cup 2026, and the Opening and Closing Ceremonies of the Olympics in 2028. Adjacent to the stadium and under the same roof canopy is a 2.5-acre open-air plaza, American Airlines Plaza, and the 6,000-seat YouTube Theater. YouTube Theater is an intimate venue, making it the perfect place for concerts, comedy, awards shows, esports competitions, community gatherings, conferences and more.

THE INTERNSHIP

At Hollywood Park, our primary objective for this internship program is to foster emerging talent while developing future leaders of the sports and entertainment industry. This is a paid opportunity for undergraduate juniors, seniors, and recent graduates who share our passion for creating extraordinary experiences. Interns will work with specific departments at our offices in Inglewood, CA and immerse themselves in a behind-the-scenes experience. By participating in this program, individuals will gain knowledge of the business, establish meaningful connections, and explore exciting career opportunities.

Hollywood Park is in search of a highly motivated, organized, and enthusiastic individual who is interested in working within the heart of the sports and entertainment industry. As a Digital Marketing Intern, you can expect to work with the digital marketing team on promotions of SoFi Stadium, YouTube Theater and Hollywood Park events and experiences across web, email, mobile app and social. Interns will gain firsthand experience in areas such as website and mobile app updates, content updates, social media advertising and email sends and analysis.

RESPONSIBILITIES

• Assist marketing team with website and mobile app updates for SoFi Stadium and YouTube Theater events, including event page builds, image resizing, spot-checking copy, building press releases etc.
• Assist email marketing manager with one-off and automated email builds (including template designs and copy updates), image resizing, QA and reporting.
• Work on various social media initiatives including paid media buys, A/B tests, analytics reports, and campaign ideation.
• Provide assistance to digital marketing managers with data pulls, analysis, PowerPoint presentations, billing invoices as needed.
• Spot check and test various consumer-facing products and software to improve and maximize user experience

LEARNING OBJECTIVES

• Gain valuable, real-world experience with digital marketing best practices in the sports and entertainment industry.
• Become familiar with website, mobile application and email marketing tools and understand how our organization drives engagement, revenue and retention for a world-class campus.
• Understand the importance of data-driven decision making, A/B testing and journey based marketing for various customer segments and personas.
• Gain experience collaborating with various departments (operations, IT, PR/communications, legal etc.), with the motivation to help others and become a valuable asset to the organization.

HOURS & DURATION

• Part-time (15 to 20 hours per week); must be available to work at events, many of which occur on weekends and evenings, as directed by their immediate supervisors
• Term: June 25 to December 17, 2024
• Application due May 3, 2024

WE’D LOVE TO HEAR FROM PEOPLE WHO…

• Currently enrolled in a college or university program as a junior, senior, or recently graduated
• Pursuing a degree in sports/entertainment marketing, business management, or similar area of study
• Must be able to travel to the YouTube Theater and SoFi Stadium offices in Inglewood, CA at least 2/week
• Candidates with the following skill sets will be given special considerations:
• Fluent in Spanish
• Ability to code (HTML/CSS/JS) and use Photoshop or similar software
• Ability to analyze data
• Experience with data analysis, decks/presentations

Salary Range: $19-$20/hour

In compliance with the California Pay Transparency Act, compensation information provided is a good faith estimate for this position only. Hollywood Park considers a candidate’s education, certification, prior experience, as well as internal and external data when determining the salary level for potential new employees. Only in exceptional circumstances, if an external candidate has the experience, credentials, or expertise far exceeding what is expected for the position, would Hollywood Park consider paying a salary or rate near the higher end of the range.