• Job Description

  Req#: 392793BR
  Location: East Hanover, NJ #LI-Hybrid
  
  The Associate Director, Experience Personalization & Optimization will be responsible for delivering an integrated, omnichannel customer experience for specific brand(s) within the Integrated Marketing and Customer Experience, US Innovative Medicines organization. Reporting into the Director, Integrated Experience Planner, this key role is charged with defining and delivering a personalized, targeted, and enhanced way of reaching and engaging customers across channels to drive behavior change. This individual will help orchestrate optimal customer communications across channels, serving as the critical point where customer and channel knowledge connect to activate, engage and impact twice as many patients, twice as fast. This role will partner closely with Marketing Strategists, Experience Planners, and a team of content, data, channel and external partners, to build integrated campaigns and experiences that are informed by best marketing practices, data, and customer insight, achieved across multiple channels.
  
  Key Responsibilities:
  • Partner with Integrated Customer Experience & Optimization Planners and Marketing Strategy leads to translate brand-specific and customer-centric concepts into personalized campaigns across multiple channels for specific brand(s)
  • Deliver cohesive and coordinated campaigns and tactics across all touchpoints (digital and physical)
  • Apply data and insights to optimize and continuously improve the customer experience in service of achieving the defined brand(s) product strategy
  • Partner with cross-functional Novartis team members to effectively plan and deliver cohesive HCP and patient experiences across channels for the assigned brand; this includes team members from Marketing Strategy, Novartis Patient Support, PR/Comms, Data Insights and Analytics, Medical as appropriate
  • Architect and deliver human-centered experiences that solve a specific customer need, while also having sufficient technical expertise to understand choices and trade-offs across channels to de-liver the best possible experience
  • Consistently and effectively apply channel and communications planning proven methodologies and practices; apply audience journey insights to drive channel selection and set communication priorities
  • Design and deliver programs and experiences that are on time and on budget across customer touchpoints
  • Navigate agency teams to drive focus and accountability, as well as engage internal teams to de-liver next generation experiences.
  
  This position will be located at the East Hanover, NJ site and will not have the ability to be located remotely. This position will require 10% travel as defined by the business (domestic and/ or international). Please note that this role would not provide relocation and only local candidates will be considered.
  
  The pay range for this position at commencement of employment is expected to be between $158,400 and $237,600/year; however, while salary ranges are effective from 1/1/24 through 12/31/24, fluctuations in the job market may necessitate adjustments to pay ranges during this period. Further, final pay determinations will depend on various factors, including, but not limited to geographical location, experience level, knowledge, skills and abilities. The total compensation package for this position may also include other elements, including a sign-on bonus, restricted stock units, and discretionary awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee re-ceives an offer of employment. If hired, employee will be in an “at-will position” and the Company re-serves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.
  
  

• About the company

  At Novartis, we are reimagining medicine to improve and extend people’s lives. We are working hard to produce breakthroughs and address unmet needs for patients with devastating diseases, including genetic disorders and certain deadly cancers. Learn mo...

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