The Associate Director, US HCP Marketing will develop strategy and execute tactics, directed at health care professionals for assigned indications. The focus of the role will be to lead and support activities such as
- Development of Disease State strategy and tactics, including Campaign, Messaging, Materials, and Tactics that deliver on Market Development prior to launch.
- Development of Strategy and Brand Campaign, Messaging, Materials and Tactics to support the Promotion of VYVGART as it Launches into the assigned indication.
- Execution of tactics supporting congress presence & execution, peer-to-peer education, ad board planning and execution, development of speaker bureau content and training materials, execution of speaker bureau training after launch, and support of thought leader engagements. This role will report to VP, US Marketing and will partner closely with key internal and external cross-functional partners to plan and implement personal, non-personal tactics to support the assigned indications. In close collaboration with the rest of the Marketing team, this role will support the VYVGART brand and portfolio strategies with pull-through to Commercial Field Force preparations and National and Regional Congress presence and execution. The Associate Director will also deliver on key brand expectations such as Brand Planning, Tactical Planning, Launch Readiness, and Quarterly Business Reviews. This is an exciting time to join an enthusiastic, innovative, growing team to continue delivering a successful commercial product with a follow-on indication launch. We seek a marketer who thrives in a nimble, fast-paced environment, is willing to embrace the challenge, passionate about science, and deeply motivated by delivering value to people living with rare diseases. Roles and Responsibilities:
• Support the development and execution of the disease state strategy, messaging, and tactics to ensure optimized Market Development prior and after launch
• Support the development and execution of the Branded efgartigimod strategy, messaging and tactics for an indication launch in the US
• Gain Market Insights to refine launch strategies to support the efgartigimod indications. This includes planning and execution of commercial ad boards, aligning with cross-functional partners on strategic intent of ad boards, identifying appropriate advisors, developing stimuli and workshop design, and sharing of insights with broader organization to inform decision-making across multiple functions.
• Lead the development, execution and US implementation of core peer-to-peer strategy and initiatives and materials for HCPs. This includes the establishment of our disease state and branded speaker's bureau, the initial identification and training of speakers, and other non-personal/digital channels for achieving P2P influence www.argenx.com uscareers@argenx.com

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Ongoing development and updating of the efgartigimod indication specific strategy. Ensure customer and competitor insights drive updates to strategy.
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Align with Sales leadership on ensuring readiness of materials (print and digital) to support the Commercial Field Organization and work cross-functionally to prepare the Field Organization for Launch, including directives, POA, training, etc.
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Manage multiple agency partners, including management of associated budgets, forecasts / accruals. Manage project timelines, including development of work plans and routing of all promotional materials through the appropriate review channels.
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Support the VYVGART brand strategies with pull-through to national congress channel and regional congress execution. Manage Congress participation, including cross-functional congress planning, booth design, and execution of commercial tactics, sponsorships, and events
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Collaborate and co-create with multiple functional groups within the organization, including but not limited to Marketing, Marketing Operations, Field Sales, Medical Affairs, Market Access, Compliance, Legal and Regulatory
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Partner with non-personal promotional (NPP) lead to align strategy and tactics, as well as to optimize data analytics and inform business decisions
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Work closely with Legal, Regulatory and Medical Affairs to effectively navigate Promotional Material Review process, prioritize and ensure timely and compliant development of HCP-directed tactics
• Execute multiple, simultaneous projects and manage resources to ensure deliverables are on time, on budget, and address business objectives Education, Experience and Qualifications:
• The US commercial organization is Boston-based. This person must be in the office as needed to support key planning and coordination meetings and at least 4 days per month. This person is also required to travel for customer visits or internal meetings as needed.
• BS/BA degree (science or business degree preferred); MBA is a plus
• 5 years of experience in marketing and/or relevant commercial experience in the pharmaceutical/biotech industry
• Experience effectively managing external agency partners, and collaborating with cross-functional teams and internal/external stakeholders to effectively implement strategies and programs
• Understanding of the legal and regulatory environment in pharmaceutical promotions
• Strong project management, communication, and organization skills
• Agility, proven ability to influence without authority and cross-functional collaboration
• Ability to work under pressure in a fast-paced environment and prioritize work to achieve positive results
• Experience in rare disease preferred
• US launch readiness experience preferred
• Travel 35%