• Job Description

  Req#: 388880BR
  This position will be located at East Hanover, NJ site and will not have the ability to be located remotely. This position will require 20% travel as defined by the business (domestic and/ or international). Please note that this role would not provide relocation and only local candidates will be considered.
  
  About the Role:
  The Associate Director, Marketing Strategist will be responsible for defining the Patient and HCP marketing strategy for a brand(s) and/or supporting a Marketer Director on this for a brand(s), including the delivery of key strategic analyses and outputs to inform customer experience planning and execution within the Integrated Marketing & Customer Experience, US Organization. This individual will re-port directly into a Director of Marketing Strategy that oversees a brand(s), partnering closely with this Lead, along with the HCP Marketers, Patient Marketing Best Practice Lead, and other strategic partners, to ensure that the HCP and Patient Marketing Strategy and concepts are effectively orchestrated into campaigns, tactics and experiences. The Marketer will be responsible for identifying, testing, and validating HCP and patient creative concepts and messaging architecture, and crafting the lead asset for patients, including the patient brochure and/or TV ad (brand dependent).
  
  Key Responsibilities:
  • Work effectively with the Director of Marketing Strategy to develop a cohesive and integrated brand marketing strategy and campaign grounded in customer insight for growth brands and/or supporting a Patient Marketer Director on this for a launch brand
  • Establish brand-specific Patient domain expertise, and build engaging brand centered content and concepts for adaption into personalized and tailored experiences
  • Share and embed knowledge on best practices to engage HCP and Patients and change behavior across the full brand lifecycle
  • Implement best in class digital marketing strategies that align to brand goals and maximize business results
  • Partner closely with field engagement team
  • Ensure digital plans are implemented and optimized
  • Foster an impactful team that proactively and effectively interfaces across key functions to achieve the product strategies and objectives
  • Support and deliver the HCP and Patient integrated plan for the brand to achieve the Product strategy and objectives; define resourcing required and managing the allocated budget. Collaborating effectively across strategic partners including NPS, Communications and Engagement.
  • Drive excellence in developing the lead asset for Patient (e.g., patient brochure/TV ad) through domain expertise to enable adaptation across the end-end experience, partnering closely with the Customer Experience Planning and Optimization team
  • Collaborate with Product and Global teams on coordinated plan and lead asset(s), as appropriate
  

• About the company

  At Novartis, we are reimagining medicine to improve and extend people’s lives. We are working hard to produce breakthroughs and address unmet needs for patients with devastating diseases, including genetic disorders and certain deadly cancers. Learn mo...

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