Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. We’re dedicated to helping our clients meet their business goals by connecting them with their customers through multiscreen television advertising. Working with companies from local startups to nationwide corporations, we provide support to help each business reach its target customers. By applying data to television advertising in new ways, we’re able to bring our clients the best of digital media, coupled with the power of TV. To learn more, check out www.effectv.com. Job Summary Our organization is currently seeking a qualified and driven Measurement and Insight Analyst to join our esteemed team. In this position, you will be tasked with collecting, evaluating, and deciphering data that pertains to our large agency, political, and national teams. Your thorough analysis will provide invaluable insights and recommendations that will guide our strategic decision-making process and enhance our overall business performance. Your proficiency in data analysis, comprehensive reporting, and up-to-date market trends will be fundamental in shaping our organization's long-term success. Job Description Core Responsibilities Data Collection and Analysis: Collect, organize, and analyze data from various sources such as market research, customer surveys, sales reports, and online platforms to gain deep insights into our auto vertical operations. Performance Metrics: Develop and implement performance metrics and KPIs to evaluate the effectiveness of marketing campaigns, sales initiatives, and overall business strategies. Trend Analysis: Monitor industry trends, consumer behavior, and market dynamics to identify emerging opportunities, potential risks, and critical areas for improvement within the auto vertical. Reporting: Prepare regular reports and presentations to communicate key findings, actionable insights, and recommendations to stakeholders at all levels of the organization. Data Visualization: Create visually appealing and informative dashboards, charts, and graphs to present complex data clearly and concisely, enabling stakeholders to make data-driven decisions. Competitive Analysis: Conduct competitive analysis to benchmark our performance against industry standards, identify gaps, and recommend strategies to maintain a competitive edge. Forecasting and Planning: Collaborate with cross-functional teams to develop accurate forecasts, budget plans, and resource allocation strategies based on data-driven insights. Continuous Improvement: Proactively identify opportunities to enhance data collection methods, reporting processes, and analytical frameworks to improve efficiency, accuracy, and effectiveness. Collaboration: Collaborate with internal teams, such as marketing, sales, and product development, to understand their data requirements, provide analytical support, and align strategies with business objectives. Qualifications and Skills Bachelor's degree in business, economics, statistics, mathematics, or a related field. Master's degree is a plus. Proven experience as an analyst, preferably within the auto vertical industry or related sectors. Strong analytical skills with expertise in quantitative and qualitative data analysis techniques. Proficiency in data manipulation, statistical analysis, and data visualization using tools such as Excel, SQL, Python, R, or Tableau. Familiarity with market research methodologies and the ability to interpret market research data effectively. Excellent written and verbal communication skills, with the ability to present complex information in a clear and concise manner. Strong problem-solving and critical-thinking abilities, with a detail-oriented approach to data analysis. Ability to work independently and manage multiple projects simultaneously, adhering to deadlines. Knowledge of the auto industry, including market trends, consumer behavior, and industry-specific metrics, is highly desirable. Experience with CRM systems, web analytics tools, and business intelligence platforms is a plus. Employees at all levels are expected to: Understand our Operating Principles; make them the guidelines for how you do your job. Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services. Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences. Win as a team - make big things happen by working together and being open to new ideas. Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers. Drive results and growth. Respect and promote inclusion & diversity. Do what's right for each other, our customers, investors and our communities. Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications. Comcast is an EOE/Veterans/Disabled/LGBT employer. Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law. Comcast will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable law, including the Los Angeles Fair Chance Initiative for Hiring Ordinance and the San Francisco Fair Chance Ordinance. Education Bachelor's Degree While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience. Relevant Work Experience 2-5 Years Salary: Pay Range: $65,472.86 - $98,209.29 Additional Range: This job can be performed in California, with a Pay Range of $60,016.79 USD - $90,025.18 USD Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.