• Job Description

  Req#: AREAD006039

  At Vitality Living, we are more than just a place of work; we are a vibrant community dedicated to creating meaningful experiences for our residents, families, and team members. At Vitality, everyone is not only encouraged to be themselves but also celebrated for it! Join us today and bring your individuality along!

  As a Vitality Living Area Director of Sales and Marketing, you will impact lives by:

  • Leading by example: Actively participate in sales activities at each community, including touring prospects, responding to inquiries, and moving customers through the sales process.
  • Work hands-on with Sales Directors and teams to ensure they are executing on the front lines with full accountability for occupancy, lead management, and customer engagement.
  • Drive direct sales outreach by establishing relationships with key referral sources, participating in community events, and facilitating local partnerships to increase lead generation and sales conversions.
  • Step in as a Sales Specialist in underperforming communities by handling leads, conducting tours, and closing sales to ensure communities meet occupancy and revenue targets.
  • Collaborate with community leadership to create and implement actionable sales and marketing plans that directly impact lead generation, move-ins, and referral development.
  • Directly execute sales campaigns, advertising strategies, and promotional events to generate leads and fill vacancies quickly.
  • Regularly assess each community’s sales pipeline, provide direct support to advance leads, convert prospects, and ensure that all customer touchpoints are positive and efficient.
  • Coaching in real-time: Provide on-the-job coaching to Sales Directors and sales team members, working side-by-side with them to help improve their sales skills and processes.
  • Conduct sales role-playing exercises, mock calls, and customer interaction scenarios to improve team confidence and performance.
  • Offer in-the-field training by shadowing sales team members, providing immediate feedback, and guiding them through complex sales situations or objections.
  • Engage directly with prospective residents, providing personalized attention and ensuring a seamless, high-touch sales experience from initial inquiry to move-in.
  • Handle complex sales opportunities that require a more specialized or experienced sales approach, including highly competitive prospects or challenging customer concerns.
  • Ensure that all Welcome Home CRM and Pricing Assistant systems are updated in real-time, managing lead data and communication with prospects, while working with community teams to track conversion metrics and performance.
  • Conduct regular competitive visits, meeting with local referral sources, analyzing competitor offerings, and gaining insights that can immediately be applied to community sales strategies.
  • Develop a deep understanding of the local market and use that knowledge to adjust pricing, marketing efforts, and lead-generation activities.
  • Gather real-time feedback from prospects, residents, and families to adjust sales tactics, marketing campaigns, and community engagement strategies.
  • Directly track performance metrics, sales conversions, and occupancy goals, ensuring teams meet or exceed expectations by continuously optimizing sales tactics.
  • Provide the RVPSM with actionable insights from the field, including sales trends, lead-generation successes, and challenges.
  • Regularly share sales feedback with the RVPSM, Executive Directors, and other community leaders to adjust strategies and ensure communities are aligned with organizational objectives.

  Join us today if you meet the following requirements:

  • Bachelor’s degree in marketing, Business Administration, or related field; Master's degree is a plus.
  • 5+ years of successful sales and leadership experience, preferably in senior living or a related industry.
  • Expertise in sales strategy execution, customer relationship management (CRM), and market analysis tools.
  • Proven ability to manage multiple responsibilities, including leading diverse sales teams, implementing strategies, and providing hands-on support as a sales specialist.
  • Strong leadership, communication, and interpersonal skills.
  • Previous management or team leadership experience is a plus.

  ***The ideal candidate must reside in Louisville, KY.

  Some of our benefits include:

  • Medical, Dental, and Vision Insurance.
  • 401K
  • Generous PTO Plan

  Job Details:

  • This is a Full-Time, Salaried/Exempt position.

  Vitality Living is an equal opportunity employer where you can Be You, Be Vibrant, and Belong.

  Equal Opportunity Employer
  This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

• About the company

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