Adidas
Assistant Manager CRM Communications, Europe
This job is now closed
Job Description
- Req#: 507514
- Support the Campaign manager in the total end-to-end process of email/campaign creation
- Provide input and assistance with the creation of newsletter campaigns for the adidas brand which specifically includes:
- Coordinating with creative team on preparing email newsletters
- Working with local markets on providing feedback
- Prepping the campaigns online and working with external agency on ensuring everything has been checked and is ready to be sent
- Analyze and report on campaign performance
- improvement opportunities and contribute to finding respective solutions to improved email communication.
- Participate in process reviews involving all relevant stakeholders to collect appropriate feedback and define/enrich a backlog of improvements.
- Define change requests for new functionalities in sufficient detail for qualification and solution selection Document their implementation.
- Contribute to standard best practices and control methods.
- Wider Digital Activation Teams
- Personalization team
- Digital Creative Services
- Operations & Services Team
- Local Markets/Countries
- Global IT
- External vendors
- 2+ years of experience in a Digital and/or eCommerce environment
- In-depth understanding of CRM channels (eg. campaign creation and execution, measurement metrics, AB testing, etc.)
- Experience in managing highly complex processes, involving multiple teams in different geographies
- Experience in product management and/or working using agile/SCRUM methodologies
- Ability to quickly adapt to changing business processes and business partners
- Good communication and negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
- Comfortable working with enterprise-level platforms and technologies
- Project management and project monitoring experience is a plus
- Knowledge of process optimization methodologies (LEAN, 6Sigma, etc…) is a plus
- Fluent English
As an Assistant Manager CRM Communications at adidas you are responsible for the day-to-day, hands- on execution of personalized email marketing campaigns! This role works for the adidas brand and ensures the ownership of end-to-end delivery of email newsletter campaigns. This is role is at the coal face of email delivery and it’s your job to get these campaigns out on time. More importantly that they are delivered in the most awesome way possible that is in line with adidas brand standards. Our email newsletters are one of the main touchpoints with our customers, which then makes you a very important part of the team.
Key Responsibilities
Scope: Owning day-to-day, hands-on execution of personalized email marketing campaigns
Process Definition & Documentation
Continuous Improvement
Key Relationships
Education & Experience
About the company
Adidas AG is a German multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories.
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