• Job Description

  Req#: 500934

  A - Purpose, Missions:

  Alignment and implementation of all SEA product and brand initiatives at the country/customer level. 360 delivery of SP / SS packages and initiatives in conjunction with marketing/sales and planning functions. Ensures Sales / Brand excellence at customer’s POP for adidas Performance / Style – Improve sell-through at key accounts. Assistance in the delivery of country sales in meetings.

  B - Accountabilities: To be performed in alignment with global and SEA guidelines)

  Primary

  1. Execute the category financial targets
     • Align and execute the category financial targets for the country as per SEA guidelines in terms of net sales, margins, sell-through, stock turn, market share
     • Align the category forecasting process in co-operation with the local Sales, and local planning, in line with the SEA team to ensure country needs and parameters for delivery of SP / SS targets are met.
     • Align and adhere to the SEA range including fixed retail launch and RRP / Margin strategies (synchronize with market specificities as needed)
  2. Excellence in the Execution of 360 Packages at the Market Level
     • Align the local category range and distribution channel strategy by defining concrete guidelines for the Sales function on product availability per retail door and distribution channel, based on SEA direction.
     • Coach, support and give guidance to the trade on brand concepts SP/SS
     • Coordinate and execute a competitive, customized Marketing Plan for the defined Key Accounts referring to the given budgets (SWB)
     • Ensure the execution of the accounts sell-out plans (end-to-end responsibility) in conjunction with pertinent sales and marketing functions.
     • Review and report on implemented TM activities (KPI‘s / ROI) performance
     • Coordinate with sales to deliver key concepts at the customer level and win shelf space.
  3. Actively Support sell-in and key account pre-line meetings
     • Based on initial range and sell-in package alignment from the SEA Category Management team actively support sales to deliver key account pre-line meetings, analyze and summarize their feedback for input back to the SEA
     • Support trade meeting preparation by finalizing range channel segmentation guidelines sell-in package presentations, and catalogs.
     • Monitor regular compliance with the set range distribution channel guidelines.
     • Support the delivery of category product range internally and externally (to key retailers)

  4. Campaign driven

     - Lead full campaign process to ensure campaigns are planned & executed properly to deliver high sell through performance

  5. . In-depth understanding of consumers and competitors

     - Analyzing how our brand is positioned in the market and crystalize targeted consumers insights

     - Monitor market trends, research consumer markets, and competitors’ activities to identify opportunities and key issues

  6. Team & Self Development

     - Systematically and permanently conducts an evaluation to develop the performance and potential of subordinates.

     - Consistently look for challenges and opportunities to improve business. Demonstrate a willingness to learn, to develop, and to apply new knowledge, and specific skills in other related businesses to expand the spectrum of business understanding & management.

  Secondary

  1. In Country Sample management process.

  C - Competencies:

  * Group Competencies:

  1. Manage Business, Processes, and Projects
  2. Business Acumen
  3. Result Orientation
  4. Influence Others
  5. Analysis and Problem Solving

  * Functional Competencies:

  1. Planning and Organizing
  2. Manage Relationships and Diversity
  3. Learning and Self Development
  4. Project management skills

  D - Professional Background/ Experience:

  Functional: At least 2 years of marketing management experience with a recognized top tier brand, with at least 1-2 years in product management; Exposure to other marketing disciplines preferable, e.g. merchandising, brand communication, or sales experience; Must have the ability to influence others within an organization. Result-oriented; Strong numerical skills; Willing and able to travel on a regular basis.

  E - Education:

  Degree in Business/Marketing Management

  F - IT skills:

  1. Outlook: Intermediate
  2. Word: Advanced
  3. Excel: Advanced
  4. Powerpoint: Advanced

  G - Language skills:

  English: Advanced

  Local Language: Fluent

• About the company

  Adidas AG is a German multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories.

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