• Job Description

  Req#: 502000

  Purpose & Overall Relevance for the Organization:

  This is the best job in football.

  Leading on social publishing across adidas’ channels in the UK - making sure our content is on point and reaching consumers organically, via paid and supporting across our partners (athletes and clubs).

  You must know your way around social media way more than the average person - we want you to fine tune what goes in feed, be on top of the latest trends on TikTok, be clear on what makes people watch beyond the first few seconds and be able to flag any emerging opportunities on platforms we might not have heard of yet.

  Attention to detail is critical. Our publishing gets seen by millions - you should be able to win your local spelling bee and have an eye for creative review.

  We’re privileged to work with some of the biggest football clubs and best players in the world - and adidas needs to be present around their biggest moments on and off pitch. You will lead on reactive, making sure the Newsroom team is quick to lead or join relevant conversations around big wins or great goals. You'll need to be quick witted and be able to come up with a copy line in minutes.

  You will control the publishing rollout for football and will need to deliver consistent updates to the business on what we've got planned and how our work has performed - in reports and in person in team and category meetings.

  Key Responsibilities:

  • Implement the digital publishing strategy across owned and paid social according to the UK brand and category calendars with a focus on Football
  • Support the Snr Manager Publishing with planning and content creation for key campaigns
  • Lead on the planning, preparation, content creation and publishing on Football reactive moments
  • Community Management ‘on decks’ as required by the rota / team availability.
  • Own & lead the management of the Digital Publishing calendar & roll out for adidas Football social output in London and the UK
  • Partner with internal teams in Football such as brand comms, eCommerce & membership to achieve business goals through integrated campaign planning and execution across social media
  • Work with the Newsroom team (PR, Partner Publishing & Analytics) – to deliver integrated publishing plans & impactful reach for all campaigns and reactive moments
  • Create best in class consumer journeys by connecting social media experiences to adidas digital platforms & city activations
  • Ensure all campaigns and content are fully tagged and tracked to support measurement and advanced analytics efforts (using content management platform)
  • Support the Publishing team to drive on-going innovation and best practice digital publishing, with a clear focus on new emerging trends & platforms
  • Support data analyst on digital publishing reporting for Football and reactive moments
  • Identify new platform trends and consumer behavior and feed the insight back into digital publishing strategy to ensure adidas is at the forefront of social media marketing

  Key Relationships:

  • UK Brand Marketing - Football
  • Brand adidas: Global (inc. PR, Analytics & Partner Publishing)
  • Brand adidas: Football BU
  • Sales adidas: Football DTC
  • adidas DAT (membership & digital touchpoints)
  • Media agency
  • Creative agencies
  • Social platform partners

  Knowledge, Skills and Abilities :

  • Teamplay, Courage, Ownership, Integrity, Innovation & Respect
  • Excellent interpersonal / communication skills and high level of strategic thinking
  • High understanding of owned and paid social landscape
  • Experience with all major social media networks: Facebook / Instagram, Google / YouTube, Snapchat, Pinterest, TikTok, Twitch etc.
  • Keen understanding of the wider publishing mix: owned, earned and paid
  • Naturally curious and motivated by the ever-changing world of digital and mobile – particular focus on new and emerging social media platforms.

  • Broad understanding of and passion for the Football, wider sports and fashion industry.
  • Advanced presentation and organizational skills
  • Understand the Editorial process
  • Copywriting skills

  Requisite Education and Experience / Minimum Qualifications:

  • 2+ years’ industry and / or relevant work experience
  • Fluent written and spoken English language skills

• About the company

  Adidas AG is a German multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories.

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