• Job Description

  Req#: REF13034J

  Company Description

  We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

  We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

  Job Description

  As the Assistant Marketing Manager, you will be responsible for the strategizing, planning, development and implementation of marketing activities and campaigns for the events, with the core KPIs of delivering good attendance and attendees’ experience.

  PRINCIPAL DUTIES AND RESPONSIBILITIES:

  1. Work closely and collaboratively with the Event team to plan and execute the event’s entire marketing campaign
  2. Be familiar with digital marketing esp in areas of SEO, SEM, Google Adwords and Google Display Network strategies
  3. Management of websites and execution of enewsletters, as well as using analytics to improve the marketing campaigns
  4. Market/list research to build a hygienic and healthy database
  5. Work with Operations and Data Management team on the visitor registration system for its flow and effectiveness, pre-show and on-site, as well as the compilation of statistics and audits
  6. Conceptualise, design, provide copy and supervise production of marketing collaterals (both on and offline) for events
  7. Work with trade media and partners such as trade associations to extend promotional reach
  8. Plan and make promotional trips to encourage more trade buyers to visit the events and also to encourage more cross-promotional partnership
  9. Conceptualise and manage onsite programmes such as but not limited to knowledge theatres and technology tours
  10. Onsite event management including but not limited to

  • Supervision of survey temps to ensure quality insights are captured
  • Obtaining exhibitor and visitor quote
  • Management of social media sites such as Facebook and LinkedIn

  Qualifications

  1. Candidate must possess at least Bachelor’s Degree/Post Graduate Diploma/Professional Degree in Marketing, Mass Communications or equivalent
  2. At least 5 years of working experience in the related field is required for the position
  3. Required Skill(s): Excellent communications skills both orally & in writing, meticulous, self-driven with high levels of initiative, multi-task, deliver quality work within tight deadline, self-starter with an analytical and creative mind
  4. Knowledge and ability with IT systems including core MS Office packages (Word, Excel, Power Point, Access)

  Additional Information

  We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.

• About the company

  Informa PLC is a British publishing, business intelligence, and exhibitions group.

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