• Job Description

  Req#: 23-6183

  Company Description

  On the day Fallon opened its doors without a single client, it did so under the headline, “A new advertising agency for companies that would rather outsmart the competition than outspend them.” More than 40 years later, and this mantra is unwavering. We are a creatively-led agency who pinned our public reputation on our commitment to smarts. Smart brands create something of value in the world. Smart brands add to peoples’ lives and to culture; they help build ideas in the world, and they leave something behind. See fallon.com for more information and examples of our work.

  Fallon strives to ensure diverse perspectives, backgrounds, and experiences are represented—and that everyone feels seen, heard, and has a sense of belonging. Whether that be through recruiting and retaining diverse talent, creating a dialogue around systemic issues and obstacles for diverse individuals, or ensuring our work reflects diverse perspectives, our efforts focus on enacting change through acknowledgment, education, accountability, action, and celebration.

  Job Description

  The Fallon Assistant Digital Media Planner supports the digital planning team in the development and execution of media plans for a diverse portfolio of clients. The position places equal emphasis on learning to find creative solutions to media challenges and in-depth media knowledge and executional rigor. As a full-service agency, we prioritize diverse, unique experience, and above all creativity. In media, specifically, we’re a high-energy, collaborative group that requires team members navigate a fast-paced environment. The ideal candidate has a pulse on popular culture and is eager to learn and get their hands dirty.

  Qualifications

  This position is entry-level, with limitless opportunities for growth and learning.

  · Assist media planning team in identifying target audiences and developing media strategies/plans

  · Update media flowcharts/budgets

  · Track competitive media activity

  · Assist with vendor proposal evaluations/vendor communications

  · Work with internal buying teams to facilitate media buys/pre- and post-buy media analyses

  · Lead insertion order creation in Prisma

  · Lead traffic instruction creation and implementation with adops team

  · Monitor campaign pacing and come to managers with optimization recommendations

  · Draft reporting presentations with oversight from measurement team and managers

  · Create in-platform campaigns to be reviewed by managers

  · Own vendor communication throughout planning process start to finish

  · Work with planners, supervisors, and traffic managers to facilitate asset trafficking, request ad specs, and traffic campaigns

  · Setting up campaigns in buying platforms such as Meta, Twitter, YouTube, Apple Search Ads, Google Ads, etc.)

  · Constantly learning from planners and supervisors to gain an understanding of the media landscape, while bringing his/her/their own thinking and ideas to the process

  · Follow industry and culture trades to spot trends that can be shared out with team

  · Proficiency in Word/Excel/PowerPoint/Keynote

  · Strong written and verbal communication skills· Strong organization and time management skills

  · Ideally, some formal media experience or training (either school or real-world application)

  Additional Information

  All your information will be kept confidential according to EEO guidelines

• About the company

  Publicis Groupe is the third largest communications group in the world, a leader in marketing, communication and digital business transformation. As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One.

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