• Job Description

  Req#: R128844

  About the Role

  The Associate Art Director partners closely with the Director, Creative and the broader Gap marketing team with a focus on leading and executing integrated digital campaigns inclusive of concept development, art direction, site design, email marketing, paid media, and organic social. This role will lead a team, ensuring elevated brand expression, and alignment with business objectives.

  What You'll Do

  • Drive, own, and iterate on the brand visual identity and photo direction for multi-channel campaigns that touch all areas of the customer journey—including site experience, ecommerce, email marketing, digital advertising, video, social and more
  • Develop culturally relevant creative executions that meet our business and brand objectives and elicit emotional reaction from our customers
  • Conceptualize and execute pitches and prototypes to gain leadership alignment on creative and strategy
  • Own and oversee work through lifecycle of project—concept, development, refinement, execution
  • Represent and rationalize own and team’s work in weekly leadership creative reviews
  • Oversee multiple creative projects at the same time, for self and team
  • Serve as daily support in navigating and synthesizing creative feedback, adhering to timelines, balancing priorities and refining strategies
  • Act as brand filter and quality control for all team’s work
  • Evaluate creative team performance and guide improvements
  • Partner with design, store design, styling, digital/marketing strategy, editorial and cultural influence teams to inform creative approaches
  • Liaise with account, production, marketing, and site merch teams through lifecycle of projects

  Who You Are

  • An innovative and conceptual creator, skilled at merging art with commerce
  • You have a compelling portfolio of distinctive work with elevated brand expressions
  • A deep knowledge of fashion, image making, and branding with a highly refined sensibility
  • Experience concepting and directing video and moving image, digital storytelling
  • Passion for pop culture, trends in social media, understanding of landscape and performance drivers
  • Up-to-date knowledge of creative best practices for relevant digital formats
  • Inspiring leader with the ability to both mentor and manage
  • Strong presentation skills with the ability to clearly and articulately explain your rationale and evoke excitement with your recommendations
  • Strong organizational skills, keen eye for detail, and ability to manage multiple projects at once.
  • Skilled at working cross-functionally—especially with marketing, strategy and ecommerce
  • You thrive in a fast-paced environment where deadlines, priorities, and initiatives pivot frequently
  • Love collaboration, discourage competition
  • 6+ years of art direction / design / creative experience, retail or luxury experience preferred
  • 3+ years of management experience
  • Expert in the Adobe Suite, G-Suite, Keynote. Experience in video editing, animation, CGI, 3D/AR development are a plus

• About the company

  Gap Inc. is the largest specialty retailer in the United States, and is 3rd in total international locations, behind Inditex Group and H&M. As of September 2008, the company has approximately 135,000 employees and operates 3,727 stores worldwide, of which 2,406 are located in the U.S.

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