Associate Brand Manager- IAMS

Franklin, TN

Hybrid

The Associate Brand Manager (ABM) will be responsible for assisting in the development and implementation of brand strategy and various marketing activities (including advertising, promotions, and innovation), to achieve specific brand objectives, including delivery of Sales, Share and Household Penetration targets.

This ABM role sits on the IAMS Portfolio team which is focused on building and commercializing the future product portfolio across Innovation and Renovation. The ABM will lead a cross-functional business team in the planning, execution and analysis of various project and initiatives to drive future growth based on consumer insights and unmet pet-parent needs.

What are we looking for?

• Bachelor’s degree, MBA is preferred.
• 3+ years of prior marketing experience, preferably within the Consumer-Packaged Goods industry.
• Experience in the areas of innovation development and deployment.
• Proven analytic skills. Must be comfortable mining and analyzing data, then developing clear and actionable insights.
• High levels of collaboration and interpersonal skills, specifically in influencing without direct authority, resolving conflict, and creative problem solving.
• Proficient in managing complex projects. Well organized, good at prioritization, attentive to details, clear oral and written communicator.
• Encourages diverse thinking to promote and nurture innovation and comes up with useful ideas that are new, better, or unique to drive growth across the portfolio.
• Ability to plan and prioritize work to meet commitments aligned with organizational goals and uses milestones to diligently track and manage the progress of the work.
• Strong communication skills (oral, written, listening). This includes ability to give effective presentations to all levels of management.

What would be your key responsibilities?

• Builds and executes against IAMS Innovation and Renovation pipeline from ideation to execution, focusing on consumer-led insights, concept validation, product positioning, go to market strategy, etc.
• Represent marketing within the IAMS cross functional teams against the development and deployment of key brand launches which includes R&D development, positioning, manufacturing, and account sales partnership.
• Analyze and review brand, category & competitive performance across all Pet categories (Dog, Cat, Dry, Wet, Treats, Supplements) to offer recommendations for product portfolio to improve assortment and identify opportunities for growth.
• Develop Sell stories and deploy final innovation packages to IAMS Base Business team and Sales partners to enable execution in market.
• Understand how to translate the brand compass into brand activities including launch support plans to increase awareness and drive conversion in online and offline channels.
• Lead initiatives and influence innovation strategy and growth opportunity recommendations by leveraging customer, consumer and brand data and insights.
• Conduct post evaluation of activities, extracting insights to develop lessons learned and recommend changes for future innovation development and execution.

What can you expect from Mars?

• Work with over 130,000 with diverse and talented Associates, all guided by The Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

All applicants must have permanent legal authorization to work in the United States. Mars does not sponsor employment visas for this role.

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Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.