• Job Description

  Req#: o1A5vfwV?nl=1
  Lead the Data Revolution in Healthcare Marketing: Associate Director, Digital Marketing Analytics

  Do you possess a passion for data-driven insights and a desire to make a real difference in the healthcare industry? CMI Media Group is seeking a strategic and results-oriented Associate Director, Digital Marketing Analytics to lead our team in delivering innovative measurement solutions and driving impactful results for our clients.

  In this role, you will:

  • Be the Architect of Measurement: Develop and execute cutting-edge measurement and analysis plans that align with client objectives and unlock valuable insights from online and offline marketing campaigns.
  • Drive Optimization & Innovation: Analyze campaign performance, identify opportunities for optimization, and champion data-driven recommendations to elevate campaign effectiveness.
  • Lead with Expertise: Serve as the go-to expert for internal teams and clients, providing thought leadership, guidance, and support on all things related to digital marketing analytics.
  • Empower a Team of Analysts: Mentor, coach, and inspire a team of talented analysts, fostering a culture of collaboration, growth, and analytical excellence.
  • Shape the Future of Measurement: Continuously explore and implement new technologies and methodologies, staying ahead of the curve and driving innovation within the department.

  Do you have the right DNA?

  • Analytical Powerhouse: 7+ years of experience in online marketing, web analytics, or research, with a proven ability to translate data into actionable insights.
  • Leadership Acumen: 3-5 years of experience leading and mentoring teams, fostering a positive and collaborative environment.
  • Client-Focused Mindset: Exceptional communication and interpersonal skills, with a knack for building strong relationships and understanding client needs.
  • Passion for Innovation: A relentless curiosity and drive to explore new technologies and methodologies, constantly seeking ways to push the boundaries of digital marketing analytics.
  • Healthcare Industry Knowledge: Experience in the pharmaceutical or healthcare industry is a plus, but not required.

  Why CMI Media Group?

  At CMI Media Group, we're not just analyzing data – we're using it to improve healthcare outcomes for patients around the world. As a leading healthcare marketing agency, we offer:

  • Purpose-Driven Work: Make a tangible impact on the lives of patients by driving effective healthcare marketing campaigns.
  • Collaborative Environment: Join a team of passionate and talented individuals who are leaders in their field.
  • Growth Opportunities: Benefit from ongoing professional development opportunities and a culture that values continuous learning.
  • Supportive Culture: We believe in work-life balance and offer a comprehensive benefits package to support your well-being.

  The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details

• About the company

  CMI is a healthcare media agency focused on engaging patients, caregivers, and healthcare professionals through precision and performance marketing.

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