Description

Crain Communications is seeking an Associate Director, Subscription Marketing to join a dynamic and results-driven marketing team driving subscription growth across the Crain portfolio of premium brands including Ad Age, Automotive News, Crain’s City Brands, Global Polymer Group, Modern Healthcare, and Pensions & Investments.

You will play a critical role in optimizing our subscription programs to engage and convert prospects through the conversion funnel. This is a great role for a data-led marketer who has experience driving incremental order volume and revenue growth in a retail, ecommerce, or subscription marketing business. You have a combination of technical, analytical, and strategic skills and are adept at partnering with multiple internal and external teams to get things done. The role will have one to two direct reports and, as a result, people management, and a track record of developing direct reports, is paramount to success.

If you are self-motivated, want to play an important role in a business transformation, and have experience leading teams, this could be an exciting opportunity for you.

Responsibilities:

Customer segmentation:

• Partner with the pricing and analytics team to identify and target customer segments with acquisition offers and build marketing plans to deliver these offers.
• Partner with onsite testing and marketing automation teams to test, measure, and continually optimize programs.

Conversion Optimization:

• Partner with research and analytics to identify subscriber conversion opportunities across audiences and the conversion funnel.
• Partner with editorial, onsite testing, and marketing automation teams to test and optimize programs including engagement and conversion journeys.
• Manage day-to-day relationship with our paid media agency with responsibility for messaging/creative, testing strategy, customer acquisition cost, performance, and budget pacing across brands and channels.

Traffic and lead generation:

• Partner with the product and brand marketing team and events team to collaborate on opportunities for subscriber lead generation, including registrations and group subscription leads, to fill the top of the funnel for subscription growth.

Required Skills :

• Understanding of business goals, how marketing metrics and KPIs align with overall business objectives, and ability to translate data insights into actionable marketing strategies.
• Experience directly executing or managing paid media programs, specifically search and social.
• Experience with marketing technology including marketing automation platforms including ESPs (Sailthru preferred) and analytics programs and tools (Adobe Analytics, Google Analytics, Tableau).
• Understanding of customer data and experience implementing meaningful targeting, segmentation, and personalization.
• Track record of developing testing agendas and activating A/B tests with measurable results.
• Excellent oral and written communication skills; ability to work effectively across technical and non-technical stakeholders.
• Willingness to collaborate in a multi-brand, cross-functional environment.
• Continuous learning and staying-up to date with latest developments in subscriptions, marketing, and data analytics.

Other Qualifications :

• Bachelor’s degree, preferably in marketing, business, communications, or related field
• 7+ years in marketing in a retail, ecommerce, or subscription business
• 2+ years managing direct reports

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@ CrainComm

Environmental Demands

Where you work matters. The job posting will provide specific information on where and when your amazing work would be performed. Employee work location is determined by the needs of the specific team and may include on-site, hybrid or remote.

• An “in-office” role would require the employee to come into the office most days with occasional flexibility to work remotely if tasks can be performed elsewhere and if the manager approves.
• A “remote” role would allow an employee to work from a home office that is in one of the states Crain does business in. See list accompanying this job posting. We cannot employ a work from home employee unless they reside in one of these states.
• A “hybrid” role would be a mix of in-office and remote work. There may be a specified schedule for coming into the office or it could be at the discretion of the employee with the manager’s approval.

Many positions will also include work done in “the field.” Depending on the role, this may include c onducting in-person interviews , attending work-related events, meeting with sources or clients . Specifics will be noted in the job posting. Employees may be exposed to adverse environmental conditions, specifically during field work. Other typical job functions are performed under conditions such as those found in general office work.

Travel to cover news stories/events , meetings with clients, and to our geographically separated offices may be required . It is the nature of many position s to experience non-standard working hours and be on-call when needed for responding to email, meeting with clients, attending work-related events, story development or breaking news. Most employees perform work Monday through Friday, altho ugh early-morning , evening or weekend shifts may be required .

Phys ical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of many Crain job s .

Physical activities will include frequent in-person or virtual interactions. For most positions, it is essential to be able to remain at a desk/computer workstation for prolonged periods, perform computer-related tasks, and create/ maintain documents within filing systems. Must have close visual acuity to perform an activity, such as preparing and analyzing reports and information, transcribing, viewing a computer terminal, or extensive reading. The typical physical requirements are light work—exerting up to 25lbs of force occasionally and/or up to 10lbs of force frequently and may include climbing, pushing, standing, hearing, walking, reaching, grasping, kneeling, stooping, and repetitive motion. Some positions will have additional physical requirements, including exerting up to 50lbs of force to move and/or carry equipment, supplies, files, or other materials as the role requires.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions and meet the environmental and physical demands of the role .

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)