Dentsu Aegis Network
Associate Director, Integrated Media Planning
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Job Description
- Req#: R1094989
Understanding of all media channels and experience coordinating across multiple media disciplines
6+ years of experience with upper funnel media awareness campaigns
Coordinate with multi-channel teams to design modern, strategic and thoughtful integrated media plans across a myriad of awareness-based channels (TV, CTV, Video, Social, Programmatic and Audio)
Comfort overseeing and communicating directly with clients on questions and media plans
Evaluate timelines and manage daily deliverables
Experience analyzing competitive landscapes, pulling reports using agency tools and compiling insights
Manage a large Media Budget and Flowchart
Guide media channel selection and forward think on new opportunities
6+ years of total media planning experience in a large agency setting
6+ years of media planning and buying experience in the TV, CTV, Social and digital landscape
6+ years of experience with Media Ocean, DDS, Nielsen Ad Intel, Pathmatics, Media Tools, Web Analytics, Ad Servers, Media Research tools
3+ years of experience of leading multiple levels of direct reports in a large agency setting
Understanding of planning sponsorship campaigns on a national level
Experience promoting collaborative relationships with other teams
Comfortable working with budgets/numbers and an understanding of mathematical concepts
About the company
Dentsu Aegis Network Ltd. is a multinational media and digital marketing communications company headquartered in London, United Kingdom, and a wholly owned subsidiary of the Japanese advertising and public relations firm Dentsu.
Job Description:
dentsu is seeking an Associate Director, Media Planning for one of our large CPG accounts. You will join a supportive team and work with a client that sees us as a true partner.
You will serve in an important leadership role. You will report directly into our VP, Media Planning. You will also get to demonstrate your working knowledge of the media space (Traditional and Digital media) and available media research and systems. You will help manage the daily tasks by assuring focus on important client goals and communicating appropriate resource needs to meet ongoing client goals. This role is hybrid, coming in to our New York City office one day a week. You will be managing a team of two.
Responsibilities:
Qualifications
#LI-JK1 #LI-Hybrid
The anticipated salary range for this position is $68,000 - $110,000. Salary is based on a variety of factors including relevant experience, knowledge, skills, and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.
Location:
USA - Remote - New YorkBrand:
IprospectTime Type:
Full timeContract Type:
PermanentDentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color , national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
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