• Job Description

  Req#: R189233

  About the Role

  The Associate Manager of Brand Marketing is a collaborative team member dedicated to supporting our Integrated Marketing team. This role focuses on providing essential support in the planning, execution, and reporting of integrated marketing plans and journey mapping strategies tailored to key customer segments. You will work closely with various team members, leveraging audience data, insights, and channel-specific nuances to ensure clear and consistent messaging across all marketing touchpoints. Your collaborative efforts will enhance our brand experience both online and in-store.
  
  You are a customer obsessed, dynamic brand builder who understands how marketing/media channels, audience, product, and brand experience come together for impactful customer experiences with our brand.

  What You'll Do

  • Ownership of seasonal requests: Partner with site merch and/or retail team to ensure seasonal refreshes are made when needed.

  • Ownership of tentpole promos: Own promos that are not connected to specific product hooks (like F&F, Gap Cash, Seasonal Sales and Peak) end to end.

  • Support Integrated Marketing Team: Collaborate with the Director and four other managers to create compelling seasonal messaging across all marketing touchpoints.

  • Planning and Execution: Focus on the details of planning and execution across all channels and platforms, as you work with Brand Managers to establish integrated marketing plans and journey mapping approaches.

  • Data-Driven Insights: Leverage audience data from media partners, insights, competitive, and customer data from strategy partners to inform marketing plans and journey maps.

  • Customer Journey: Ensure clarity and consistency of messaging, identifying pain points and successes to enhance marketing content execution and overall brand experience.

  • Seasonal Briefs and Content Frameworks: Kick off the creation of seasonal docs, briefs & creative brief templates and content planning framework templates.

  • Owner of tools & documents: Ensure all documents and tools are up to date across all seasonal stories, including but not limited to annual omni calendar, content planning frameworks, GTM, briefs, Airtable OCPs, hindsights, etc.)

  • Identify opportunities for better ways of working: identify cracks in the foundation and partner with Operations to fix process, tools, etc.

  • Point of Contact: Act as the team POC, ensuring cross functional partners have all seasonal documentation.

  • Customer Data Integration: Partner with media shared services and customer strategy leads to combine customer data and insights to inform customer journey mapping.

  • Readiness Meetings: Partner with Director to contribute to readiness documents for SLT, ensuring content and channel plans are thorough and relevant for seasons that do not have a brand campaign (summer & holiday).

  • Experimentation and Responsiveness: Drive ideas for creative experimentation and quick response to current events by leveraging consumer data to drive cultural relevancy and brand engagement.

  • Lead Hindsight to gain Best Practices and Recommendations: Collaborate with brand managers and channels to report on seasonal hindsight that will inform future strategies.

  Who You Are

  • Has experience in Brand Building, Consumer Insights/Data, analytics a plus

  • One who understands how marketing/media channels, audience, product, and brand experience come together to deliver impactful marketing

  • Able to drive alignment between channels, creative and non-marketing partners like Merch and Design

  • Obsessed with product & storytelling

  • Obsessed with the customer and their journey

  • High level attention to detail

• About the company

  Gap Inc. is the largest specialty retailer in the United States, and is 3rd in total international locations, behind Inditex Group and H&M. As of September 2008, the company has approximately 135,000 employees and operates 3,727 stores worldwide, of which 2,406 are located in the U.S.

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