Newell Brands
Associate Manager, Brand Marketing - Yankee Candle
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Job Description
- Req#: 496180
Position title: Associate Manager, Brand Marketing – Yankee Candle Location: Bristol, UK Reports to: Manager, Brand Marketing Contract type: fixed-term (ca. 1 year), full-time, hybrid working system Your Role & Team in a Nutshell As an Associate Manager, Brand Marketing, you will fulfill the aligned branding strategies and objectives for Yankee Candle and Woodwick brands across EMEA region. You will build consumer demand and market share, grounded in deep consumer, product, and market understanding. Your role is to develop and execute brand strategy, pricing strategy, innovation, product portfolio management and brand communication plans. You’ll work cross-functionally, based in our Bristol office, while being part of team of 7 marketing professionals. We will help you achieve your goals and develop by providing regular feedback and access to online training courses. Your Key Responsibilities: - Drive key brand, category, or portfolio initiatives to connect with target consumers. - Develop distribution strategies, including merchandising and channel assortment guidance. - Ensure brand communications and visuals align with global brand positioning. - Conduct business analysis to inform strategies, including new product development. - Develop a strong understanding of categories, consumers, and competitors through research. - Present business cases for regional product needs and track innovation funnel sufficiency. - Execute brand communication objectives, including packaging and external comms. - Analyze shopper insights and market data to recommend pricing strategies and objectives.About the company
Newell Brands is an American worldwide manufacturer, marketer and distributor of consumer and commercial products with a portfolio of brands including: Rubbermaid storage and trash containers, home organization and reusable container products, Contigo ...
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