Labcorp
Associate Product Manager (Infectious Disease/Microbiology) (Remote)
This job is now closed
Job Description
- Req#: 244784
Support the development and implementation of product and disease marketing plans that achieve business objectives across multiple channels and audiences
Liaise with the Customer Marketing team on the development of creative assets, messaging, and positioning in alignment with brand guidelines, strategy, and business objectives
Budgetary stewardship for all marketing initiatives and work with Customer Marketing Director Finance and Market Insights team to track ROI and conversion rates or other business KPIs to prioritize & optimize spend
Analyze customer data to develop insights that inform marketing strategy and tactic recommendations to the Business Segment Director
Work closely with market research to understand customer beliefs, needs, preferences, and trends
Work with sales and sales leadership to support demand generation programs that drive pipeline growth and address customer-facing team needs
Keep abreast of industry trends and best practices, sharing knowledge with the team and applying learnings to improve performance
Develop and maintain relationships with key stakeholders across the organization, representing Marketing across the enterprise
Support the Business Segment Director to develop and implement long-term strategies for growing brand awareness and increasing market share
Manage relationships with vendors and suppliers to ensure that products are delivered on time and according to specifications
Support the Business Segment Director and learn stages of the product development process from concept to launch, working cross functionally with other departments (R&D, science & technology, lab, ops, etc.)
Deliver innovative content efficiently, manage the marketing budget, and ensure effective use of resources.
Monitor and report on the effectiveness of marketing initiatives, using data to inform the Business Segment Director and other Marketing leaders’ decision-making and support them to adjust as needed.
Follow through on commitments and be accountable for your actions and decisions.
Adaptability - being able to adjust to changes in the workplace, including changes in priorities, procedures, and technology.
Big-picture thinking: Being able to see the broader context and understand how individual decisions impact the organization.
Analytical thinking: Being able to gather and analyze data, identify trends, and draw meaningful insights.
Goal-oriented thinking: Being able to set clear goals and develop actionable plans to achieve them.
Communication skills: Being able to communicate complex ideas and strategies clearly and effectively to others in the organization.
Bachelor’s degree required; MBA preferred.
Bachelor's degree in marketing, sales, business administration, or a related field.
2+ years’ work experience
Proficient in Microsoft Office tools such as Word, Excel, PowerPoint, and Outlook
Excellent written and verbal communication skills, including to senior management
Operates with a growth mindset and navigates ambiguity with curiosity and a solution-oriented approach.
Proven project management experience
Budget development and oversight experience
Work experience in healthcare or science or work experience in product management or marketing
Demonstrated analytical thinking and experience using data to inform decisions.
Demonstrated leadership, including influencing without authority.
Recognized as one of Forbes 2023 “America's Best Large Employers” and named to the Disability Equality Index’s 2022 list of “Best Places to Work for Disability Inclusion”, Labcorp is seeking to hire an Associate Product Manager (Infectious Disease/Microbiology).
The Associate Product Manager, Infectious Disease/Microbiology is responsible for supporting the Business Segment Director in all product management responsibilities including serving as a key project leader and collaborator between science & technology, research & development, marketing, marketing operations, lab operations, sales, and sales operations.
The successful candidate will serve as a key member of the General Medicine, Women’s Health & Genetics & Provider Customer Marketing team, relevant Business & Technical (BAT) teams and enable the Business Segment Director to be a successful strategic commercial partner to the business unit and sales teams as well as the scientific, clinical, and R&D teams. This position is a great fit for an early-in-career professional who is interested in learning more about product development, diagnostics, marketing principles, strategies, and tactics, as well as experience in commercial and business acumen.
This position is remote with an East Coast preference.
Responsibilities and Duties
Experience and Education
Preferred Skills and Qualifications
Application Window: Application window will close on February 5, 2024
Pay Range: $65,000-85,000
Benefits: All job offers will be based on a candidate’s skills and prior relevant experience, applicable degrees/certifications, as well as internal equity and market data. Regular, full-time, or part-time employees working 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(K), ESPP, Paid time off (PTO) or Flexible time off (FTO), Commissions, and Company bonus where applicable. For more detailed information, please click here .
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#LI-REMOTELabcorp is proud to be an Equal Opportunity Employer:
As an EOE/AA employer, Labcorp strives for diversity and inclusion in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications of the individual and do not discriminate based upon race, religion, color, national origin, gender (including pregnancy or other medical conditions/needs), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. We encourage all to apply.
For more information about how we collect and store your personal data, please see our Privacy Statement.
About the company
Laboratory Corporation of America Holdings, more commonly known as Labcorp, is an American S&P 500 company headquartered in Burlington, North Carolina.
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