Job Title

Associate Vice President, Brand and Marketing Strategy and Brand Leader

Agency

Texas A&M University

Department

Marketing & Communications

Proposed Minimum Salary

Commensurate

Job Location

College Station, Texas

Job Type

Staff

Job Description

Glimpse of the Job

Reporting to the Vice President and Chief Marketing and Communications Officer, the Associate Vice President of Brand and Marketing provides leadership, develops strategy, and catalyzes target audience enchantment across Aggieland and beyond. This AVP will possess deep expertise and experience in developing and implementing a comprehensive brand and marketing strategy that elevates Texas A&M University’s reputation as a world-class research institution and destination for top students and faculty.

This position will establish a long-term brand and marketing strategy that edifies the Aggie spirit and enables the realization of the university’s strategic goals, delivering a unified brand experience across channels founded on deep insights and understanding. The AVP will provide influence and lead collaboration across the central marketing and communications team, as well as set of colleges, schools, and divisions, many of which have their own marketers and communicators. This individual will develop and demonstrate a deep understanding of the Aggie spirit and a commitment to upholding our traditions, meanwhile driving innovation and progress.

What to do

Salary: Commensurate based on hire's experience

Qualifications

Required Education and Experience:

• Bachelor’s degree in marketing, communications, advertising, business administration, or related field or equivalent combination of education and experience

• Ten years of progressively responsible management experience, including supervisory experience

Preferred Qualifications:

• Ten years of increasing responsibility and leadership in brand building and management, marketing strategy, and strategic planning

• Experience in building professional-grade, insight-based, distinct brand positions, strategies, platforms, and resulting marketing campaigns

• Experience in leadership roles in marketing, brand management, advertising, or related fields, including experience leading enterprise-wide brand strategies

• Demonstrated experience directing, managing, and supervising marketing teams, including within higher education

• Experience managing multi-million-dollar budgets

Knowledge, Skills, and Abilities:

• Progressive leadership roles in marketing, brand management, advertising, or related fields

• Demonstrated ability to lead change and drive brand strategy and alignment

• Strong foundational marketing and brand management experience and in-depth knowledge of brand management, strategic marketing, advertising and promotion, and the uses of digital media

• Proven strategic, analytical, creative, and planning skills

• Broad understanding of the organizational structure, operations, budgets, and finances

• Superior communication and people skills

• Demonstrated ability to manage multiple projects in a demanding environment while maintaining accuracy of work

• Demonstrated ability to work effectively and collaboratively as part of a cross-functional team

• Superior organizational skills - must be able to prioritize and meet deadlines effectively

• Excellent project management, analytical, communication, and diplomacy skills

• Must be able to work well under pressure

• Excellent interpersonal and critical thinking skills, including establishing cooperative working relationships with supervisors, colleagues, and campus partners

• Ability to attend staff events as needed (occasional nights and weekends)

Essential Duties/Tasks:

• Leadership and Strategy - Serves as the primary advisor to the Vice President and Chief Marketing and Communications Officer in brand strategy and development, integrated marketing planning, and overall alignment across a large team of university-wide marketing and communication professionals. Provides strategic direction and leadership for the brand and marketing team, ensuring understanding, alignment, and embrace of the university’s essence, core values, strategic priorities, and objectives. Anticipates and capitalizes on emerging trends in branding and marketing, utilizing this knowledge to refine Texas A&M University’s strategy and positioning Texas A&M as a trailblazer in higher education marketing. Oversees brand and marketing team, content strategy and distribution, social media team, recruitment marketing team, and knowledge and insights team.

• Team and People Development - Defines and refines team composition, roles, and responsibilities; helps attract, hire, train, coach, motivate, retain, develop, hold accountable, and promote world-class brand and marketing talent at Texas A&M University. Champions a culture of curiosity, optimism, empowerment, excellence, continuous learning, and growth, fostering the development of a high-performing team equipped to seize opportunities and tackle evolving challenges.

• Brand Management, Campaigns, and Messaging - Oversees the development, implementation, management, and continuous assessment of the university's brand strategy, positioning, and platform to prosper and ensure a distinct, compelling, and consistent brand. Leads the strategy and execution of integrated marketing campaigns that drive measurable target audience enchantment, demand, affinity, and reputational results. Leads the creation and dissemination of key marketing messages across various platforms, ensuring clarity, consistency, and alignment with the university’s core values, strategic priorities and objectives.

• Alignment - Champions and leads university alignment in brand strategy and positioning. Guides or directs marketing and communications across the university, including guidance to colleges, schools, advancement, research enterprise, and enrollment management through integrated independence.

• Collaboration - Works closely with university leadership, departments, and external partners to support and realize institutional goals. Forges deep connections with stakeholders to cultivate a shared sense of pride, purpose, and belonging within the Aggie community.

• Analytics and Reporting - Oversees brand and marketing analytics, utilizing data and analytics to measure the effectiveness of brand and marketing efforts, and make informed decisions to optimize future campaigns.

• Budget Management - Oversees budget planning and management for the brand and marketing team. Effectively manages marketing budget and resources, ensuring optimal return on investment for brand and marketing initiatives.

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Affirmative Action/Veterans/Disability Employer.