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Job Description
- Req#: 23WD73581
Be an internal educator and advocate for manufacturing audiences, industries, and related Autodesk solutions
Partner with industry strategy, product development, sales, and other worldwide marketing teams to align on industry and audience marketing plans to support team goals
Define and guide execution against the integrated marketing plan for the manufacturing engineering audience to lead audience awareness, preference, and adoption for our solutions globally
Collaborate with campaign development, product marketing, technical marketing, and growth marketing teams on the execution of campaigns that increase ACV growth
Partner with sales, technical marketing, growth marketing, and demand generation teams on plans and campaigns that drive ACV
Manage and allocate budgets for audience marketing programs and be accountable for ROMI
Collaborate with other audience marketing leaders on joint marketing programs
3+ years of experience in a product or industry marketing role, with manufacturing industry experience
You are a storyteller who translates feature speak into customer benefits and outcomes that resonate with employees, customers, partners, analysts, and media
You demonstrate initiative, accountability, and the ability to prioritize and manage multiple complex projects
You are marketer who uses market intelligence and analytics to improve marketing efforts and programs
Your work will include 10%+ travel domestic and international
You have knowledge of product development with deep subject matter expertise in the various manufacturing processes
23WD73581Job Requisition ID #
Position Overview
Autodesk is looking for an audience marketing manager to lead the development of integrated marketing plans for the manufacturing engineering audience. This is an exciting opportunity to combine your manufacturing industry experience with your understanding of marketing channels to create high impact, engaging experiences for our customers.
You will work with team members to develop full lifecycle customer experiences that attract, engage, and delight the manufacturing engineering audience. The ideal candidate has experience marketing to manufacturing professionals and is experienced at building compelling, customer-focused messaging, content, web experiences and sales collateral that create difference in the marketplace. Influencing and collaboration skills are required for working with team members across the organization and gaining understanding and commitment. You will report to Sr. Director, Design & Manufacturing, Marketing. You will also be able to work hybrid or remote.
Responsibilities
Minimum Qualifications
Preferred Experience
Learn More
About Autodesk
Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.
We take great pride in our culture here at Autodesk – our Culture Code is at the core of everything we do. Our values and ways of working help our people thrive and realize their potential, which leads to even better outcomes for our customers.
When you’re an Autodesker, you can be your whole, authentic self and do meaningful work that helps build a better future for all. Ready to shape the world and your future? Join us!
Benefits
From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/
Salary transparency
Equal Employment Opportunity
At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.
Diversity & Belonging
We take pride in cultivating a culture of belonging and an equitable workplace where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belonging
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About the company
Autodesk, Inc. is an American multinational software corporation that makes software services for the architecture, engineering, construction, manufacturing, media, education, and entertainment industries.
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