Join Safelite as the Assistant Vice President of Marketing & Digital Analytics!

Are you a seasoned professional in CX or Marketing Analytics with a passion for driving digital excellence? Safelite is seeking an innovative individual to take on the role of Assistant Vice President of Marketing & Digital Analytics. As a strategic partner to our Chief Marketing Officer, you will play a crucial role in shaping the future of our digital and marketing initiatives.

Key Responsibilities:

• Strategic Business Partner:

  • Serve as a strategic thought partner to the marketing & digital teams, providing key insights, recommendations, and identifying growth levers to set the strategic direction.

• Analytics Strategy:

  • Build and guide world-class marketing analytics and digital analytics teams, maintain the roadmap, and solve key challenges such as attribution, channel measurements & optimizations, data accuracy, funnel analysis, and forecasting for all marketing initiatives.

• Measurement and Forecasting:

  • Architect and own the measurement framework and learning agenda for Marketing & Digital initiatives, define key metrics, support experimentation design, own accurate forecasting models, and consistently report on delivery against targets for a holistic view of Marketing performance & Digital effectiveness.

• Team Management and Leadership:

  • Manage a team responsible for analyzing data, distilling insights, and presenting actionable findings. Set key priorities for the Marketing Analytics and Operations team, and mentor and coach analysts and ops managers to deliver on the vision. Further Marketing’s understanding of business outcomes through thought leadership and new measurement solutions.

• Cross-functional Collaboration:

  • Work cross-functionally with BI, Finance, and Field operations to uncover business growth opportunities, funnel challenges, key audience segments, and underlying trends.

• External Relationships:

  • Own partnerships with analytic partners such as media attribution solutions, media buying agencies, AB Testing, or personalization software, and other third parties to vet and ensure their methodologies are correct and provide value to Safelite.

Qualifications:

• Education:

  • Bachelor's Degree in Statistics, Analytics, or another quantitative field.

• Work Experience:

  • 10+ years in Data Science, Analytics, or related fields.
  • Experience measuring various channels including Websites, TV, CTV, Online Video, Paid Search, Social Media, Affiliate, Display, Native, and Email Marketing.
  • Proficient in Web Analytics (GA), Tag Manager (GTM), Snowflake, Tableau, SQL, and advanced analytic tools (SAS, R, Python).

Skills and Abilities:

• A strong sense of curiosity, collaboration, and communication
• Excellent communication skills and interpersonal skills. Ability to tell a story with data and influence
• Ability to be flexible and reprioritize based on changing business needs
• Strong analytical and quantitative skills
• Proficiency in Oracle, Salesforce, Tableau, Snowflake.

Why Safelite:

Our people are passionate about what they do, the product they sell, and the customers they serve. If you're looking for an opportunity to be a part of a work family that values collaboration, innovation, and dedication, we're the right company for you. Join Safelite and be part of a dynamic team shaping the future of digital and marketing analytics. Apply now to embark on an exciting journey with us! #SafeliteCareers #DigitalAnalytics #MarketingInnovation

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This position description is not all inclusive for every aspect of this role. Reasonable accommodation will be made for individuals covered by ADA, ADEA, FMLA and other laws and regulations in accordance with their requirements. Physical and mental demands are not and should not be construed to be job qualification standards, but are illustrated to help the employer, employee and/or applicant identify tasks where reasonable accommodations may need to be made when an otherwise qualified person is unable to perform the job's essential duties because of an ADA disability. Other qualifications may be required to ensure employment eligibility in accordance with local laws and regulations and with Safelite Group, Inc. policies and practices.

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