Statement of Work:

B2B Email Marketing Manager

Overview

The B2B Email Marketing Manager will be responsible for developing, implementing, and optimizing email marketing campaigns to support our company's business goals. This role will manage all aspects of our B2B email marketing efforts on a day-to-day basis.

Key Responsibilities

u25CF u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0 Collaborate on and execute email campaigns aligned with overall business objectives to meet quarterly digital marketing targets

u25CF u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0 Collaborate with Integrated Marketing, MOPs, and Digital Marketing management to align email efforts with broader marketing initiatives

u25CF u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0 Monitor, report on, and optimize as needed existing prospect nurture campaigns per industry vertical

u25CF u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0 Review email copy from Copywriting agency, but also occasionally write compelling email copy to drive engagement

u25CF u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0 Create emails with approved copy in Stensul , our email creation tool

u25CF u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0 Create Email campaign requests for MOPs execution, including list requests, in Asana, monitoring progress against deadlines

u25CF u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0 Work with MOPs to get email performance reports

u25CF u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0 Monitor, analyze, and report on key email marketing metrics and KPIs

u25CF u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0 Conduct A/B testing to optimize email performance

u25CF u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0 Ensure compliance with email marketing regulations and best practices

u25CF u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0 Manage the email marketing calendar and content production schedule

u25CF u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0 Maintain nurture inventory

Reporting Deliverables

u25CF u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0 Weekly email campaign performance reports (from Marketo)

u25CF u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0 Weekly reporting for Digital Marketing update to senior staff

u25CF u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0 Daily/weekly monitoring of progress against targets

u25CF u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0 Quarterly review of email marketing strategy and goals

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Requirements

u25CF u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0 Proven experience in B2B email marketing

u25CF u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0 Proficiency with email marketing platforms (Marketo preferred)

u25CF u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0 Experience with Salesforce and Tableau preferred

u25CF u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0 Data analysis and reporting capabilities

u25CF u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0 Knowledge of B2B email marketing best practices and regulations

u25CF u00A0u00A0u00A0u00A0u00A0u00A0u00A0u00A0 Experience managing a demand generation channel (email) to quarterly targets a plus

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By fulfilling these responsibilities, the B2B Email Marketing Manager will help drive engagement, nurture leads, and ultimately increase conversions through effective email marketing campaigns