INTELLISWIFT INC
B2B Performance Marketing Specialist
This job is now closed
Job Description
- Req#: 25-10202
- We are seeking a strategic and results-driven paid search, programmatic display and social marketer to lead and optimize our paid media strategies across search, programmatic display, and social platforms.
- This role will be instrumental in driving the success of our line of business by managing day-to-day campaign performance, developing innovative strategies, and fostering collaboration with cross-functional teams and stakeholders.
- Drive and contribute to the development of the overall paid search, programmatic display, and social media strategies for the line of business.
- Identify new opportunities and implement best practices to optimize performance.
- Lead international strategies to ensure proper execution and alignment with the marketing strategy.
- Oversee day-to-day campaign optimizations, including testing strategies, bid adjustments, and creative iterations.
- Deliver regular paid search and display reports to track performance and inform future strategies.
- Innovate continuously by introducing creative ideas, pilot programs, and new tools to enhance program effectiveness.
- Support the Marketing Manager with data analysis and actionable insights for presentations to business units, web teams, analytics, campaign marketing, field marketing, demand marketing, and global marketing organizations.
- Assist in the development and delivery of quarterly media plans and Quarterly Business Reviews (QBRs).
- Build and maintain strong relationships with search engine representatives, leveraging their resources for performance insights, beta testing, competitive analysis, etc.
- Results-oriented with a focus on continuous improvement and a commitment to ""Always Be Testing.""
- Dedicated to delivering high-quality work that has a meaningful impact on the business.
- Thrives in fast-paced environments and works well both independently and as part of a team.
- Quick to learn and adapt to the constantly changing marketing industry.
- Detail-oriented and analytical, with a strong ability to organize and manage data effectively.
- Capable of explaining technical concepts clearly and effectively to non-technical audiences.
- Excellent written and verbal communication skills.
- Proven ability to think creatively, stay self-directed, and meet deadlines.
- Proficient in Microsoft Office applications, with advanced Excel skills for data analysis and reporting.
- Demonstrated success in creating and executing advanced media plans and strategies.
- 3-5 years of experience in enterprise-level B2B marketing, across search, display, and social platforms, successfully managing global campaigns with measurable results.
- Extensive hands-on experience in Google Ads, Microsoft/Bing Ads and other search engines
- Extra bonus to have hands-on experience in DV360, Adobe AdCloud Display, YouTube, Meta.
- Proficiency in web analytics tools and bid optimization platforms, including Adobe Analytics, Adobe AdCloud or similar systems.
- Comprehensive understanding of how search, display, and social channels work together to optimize marketing tactics and effectively promote products.
Job Title: B2B Performance Marketing Specialist
Location: San Francisco, CA
Duration: 3 months
Contract Type: W2 only
Pay Rate: $31.70/Hour
Job Description
Duties
Key Responsibilities:
Strategic Development:
Campaign Management:
Cross-functional Collaboration:
Required Skills
EducationAbout the company
Intelliswift has been a top IT & Software solutions company in USA which provides end-to-end IT services and building strong digital foundations
Notice
Talentify is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
Talentify provides reasonable accommodations to qualified applicants with disabilities, including disabled veterans. Request assistance at accessibility@talentify.io or 407-000-0000.
Federal law requires every new hire to complete Form I-9 and present proof of identity and U.S. work eligibility.
An Automated Employment Decision Tool (AEDT) will score your job-related skills and responses. Bias-audit & data-use details: www.talentify.io/bias-audit-report. NYC applicants may request an alternative process or accommodation at aedt@talentify.io or 407-000-0000.