• Job Description

  Req#: 7078972

  The Role

  As more Americans turn to cannabis for well-being, we are looking to grow our team to help us bring additional safe, trusted products to even more consumers and channels across the country. The Territory Manager will be a key player in expanding our THC-infused beverage business and growing consumer access to our best-in-class products.

  We are seeking a dynamic and entrepreneurial Territory Manager to spearhead the growth of our portfolio of brands led by Señorita and Rythm, award-winning hemp-derived THC beverage brands in a rapidly emerging market. This role combines strategic planning with hands-on execution, requiring someone who thrives in a fast-paced, startup-like environment. The ideal candidate is resourceful, driven, and eager to build a winning brand from the ground up. This role offers significant growth opportunities as the business expands. However, the individual must be comfortable taking a hands-on approach, actively engaging in the market, and serving as the primary resource on the ground.

  Responsibilities

  Market Strategy & Planning:

  • Develop and execute a comprehensive territory plan to grow the Señorita and Rythm brands today, as well as broader beverage portfolio over time
  • Analyze market trends, consumer behaviors, and competitive landscapes to identify growth opportunities.
  • Establish sales targets and performance metrics to track success.
  • Manage distributor planning and coordination to ensure strong execution in market and aligned goals

  Sales & Relationship Building:

  • Act as the face of the Señorita and Rythm brands in your territory, hitting the streets to build strong relationships with on and off-premise retail partners, hemp retailers, and key stakeholders.
  • Drive sales through product placement, promotions, and education within target accounts.
  • Secure new accounts and expand distribution within your assigned region.

  Brand Advocacy & Education:

  • Be an expert on the Señorita and Rythm brands and the hemp-derived legal THC beverage category, educating retailers and consumers on the benefits and unique qualities of the product.
  • Develop and implement marketing initiatives and in-store activations to boost brand visibility.

  Execution & Operations:

  • Serve as the “feet on the street” by visiting accounts, conducting tastings, and ensuring excellent shelf presence.
  • Coordinate inventory and ensure sufficient stocking levels to support growth plan and in-market programming
  • Work closely with internal teams to refine strategies based on field feedback.

  Team Development:

  • Establish a team of account executives, steering the hiring and training of new personnel ino the market and defining the go-to-market team structure and priorities
  • Mentor and support team members as the territory expands.

  Qualifications

  • Proven Sales Experience: 2+ years in a Territory Manager role, preferably in the alcohol beverage industry.
  • Entrepreneurial Spirit: Self-motivated and self-sufficient, with a hunger to win and the ability to work independently in a startup environment.
  • Strategic & Tactical Skills: Capable of both developing a strategic plan and executing it on the ground.
  • Relationship-Builder: Strong communication and interpersonal skills, with a knack for building trust and rapport with clients and partners.
  • Knowledge of Emerging Markets: Familiarity with the regulatory landscape of alcohol beverage and/or hemp-derived legal THC products is a plus.
  • Passion for Innovation: Excited to champion a new category and educate consumers about the product.
  • Resilience & Resourcefulness: Scrappy, adaptable, and ready to overcome challenges in a competitive industry.

  Additional Requirements

  • Must pass any and all required background checks
  • Must be and remain compliant with all legal or company regulations for working in the industry
  • Must possess valid driver’s license
  • Must be a minimum of 21 years of age

  #LI-REMOTE

  The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.

  Green Thumb Pay Range

  $115,000 — $130,000 USD

• About the company

  Explore the safe, quality cannabis products Green Thumb Industries brings to market at our retail locations nationwide.

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