• Job Description

  Req#: JR25070052

  We’re seeking a creative and highly organized Brand Activation & Community Investment Officer to elevate Manulife Philippines’ brand through impactful activations and Corporate Social Responsibility (CSR)/Impact Agenda programs. This role is key to driving brand awareness, consideration, and conversion by delivering meaningful experiences that align with our strategic goals.

  As a core member of the Brand, Content, and Digital team, you’ll lead the planning and execution of brand activations and CSR initiatives, working closely with cross-functional teams and external partners. Your work will directly influence our Brand Power and Awareness metrics by driving key intermediary KPIs.

  This is a unique opportunity to make a tangible impact on both our brand and the communities we serve. You’ll report to the Head of Brand, Content & Digital, under the leadership of the Philippines CMO.

  Position Responsibilities:

  Brand Activation & Engagement

  • Collaborates with the Brand & Advertising Lead to plan and execute virtual and in-person brand activations (e.g., webinars, booths, sponsorships, CSR/Impact Agenda events) to drive awareness, consideration, and conversion.

  • Manages end-to-end activation logistics, including vendor sourcing, contract negotiation, venue coordination, and stakeholder alignment (e.g., IT, HR, Legal, Finance).

  • Oversees creative development with vendors and agencies, including themes, scripts, show flows, content briefs, and event promotion and documentation.

  • Ensures high-quality execution and experience for all stakeholders (prospects, customers, employees, partners).

  • Conducts post-activation evaluations and reporting to assess outcomes and optimize future strategies.

  Sustainability and Impact Agenda

  • Partners with the Head of Brand, Digital, and Content to scale CSR/Impact Agenda initiatives that enhance community impact and brand equity.

  • Implements and monitors CSR/Impact Agenda initiatives with partners, ensuring delivery of KPIs and timely accountability reporting.

  • Engages internal and external audiences (employees, distributors, media) to foster a culture of volunteerism and support for Impact Agenda pillars.

  • Provides up to date Impact Reports to Global Community Investment teams for accurate reporting

  • Drive the pillars of Impact Agenda by collaborating with institutions and government bodies to secure support and ensure program sustainability

  Creative production & Brand Governance

  • Leads creative ideation and production of pre- and post-activation content for brand and CSR initiatives.

  • Ensures brand consistency and compliance across all activation and Impact Agenda materials.

  • Implements the Global Brand Strategy in all engagements and ensures alignment with campaign objectives.

  Partnerships & Performance Monitoring

  • Develops and manages tactical brand partnerships to enhance visibility and achieve campaign KPIs.

  • Tracks and evaluates partnership effectiveness to inform future collaboration strategies.

  Marketing Operations:

  • Manages budgets, negotiate contracts, and ensure cost effectiveness of activations

  • Maintains and update the Budget monitoring report with the latest budget allocations, actual spending, and commitments.

  • Manages onboarding and accreditation for new vendors.

  • Processes billings for payment for Brand partners and vendors.

  • Supports global CSR initiatives through logistical coordination and reporting to Global Community Investment teams.

  Required Qualifications:

  • Experience: Minimum 5 years in event or brand/event management roles within an agency or in-house marketing team.

  • Language Proficiency: Fluent in written and spoken English.

  Preferred Qualifications:

  • Project & Event Management: Proven track record in planning and executing events and activations, with strong organizational and multitasking skills to manage multiple projects, deadlines, and stakeholders.

  • Budget & Vendor Management: Experienced in budget management, financial reporting, and coordinating with vendors to ensure cost-effective and seamless execution.

  • Analytical & Strategic Thinking: Exceptional ability to measure, report, and optimize campaign performance against KPIs and ROI, with a proactive and results-driven mindset.

  • Communication & Collaboration: Excellent interpersonal and communication skills to work effectively with internal teams, external partners, and creative agencies.

  When you join our team:

  • We’ll empower you to learn and grow the career you want.

  • We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

  • As part of our global team, we’ll support you in shaping the future you want to see.

  About Manulife and John Hancock

  Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html .

  Manulife is an Equal Opportunity Employer

  At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

  It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com .

  Working Arrangement

  Hybrid

• About the company

  Manulife Financial Corporation is a Canadian multinational insurance company and financial services provider headquartered in Toronto, Ontario, Canada.

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