Hiring Company:

Delicatessen Services Co., LLC

Overview:

The Brand Communications Team helps set the brand tone and acts as the creative force to tell our stories and inspire consumers. Using advertising, digital marketing and social media, this team connects the brand to the hearts, minds & stomachs of our consumers. The Brand Communications Manager will be an integral member of this fast-paced, results-oriented team. This person should have a passion for bringing food storytelling to life through the strategic development and execution of brand communications assets across multiple platforms to create fully integrated marketing campaigns. This role is critical in driving brand equity, engagement and consumer action across the product portfolio and is responsible for a diverse range of assignments, projects, and activities to support business goals and objectives.

Job Description:

Essential Duties

• Ensure strategic, consistent, and premium brand messaging is conveyed across all the company's communications channels. Act as a brand steward within marketing, across the business, and with agencies and other partners to uphold our premium brand image and reinforce the brand’s value proposition.
• Contribute to annual Brand Communications planning and the definition of the brand’s problems to solve and jobs to be done to ensure alignment of marketing programs with the company’s key strategic imperatives.
• Develop and/or execute national campaigns and programs that build brand equity and drive consumer action to achieve business goals. Prepare campaign briefs and guide agency creative & content development from concept to completion.
• Manage assigned agency partners and other external resources, which may include creative, PR, social, digital/interactive, experiential, and others. Ensure agencies have a solid understanding of our brand identity and continually drive them to exceed expectations across all deliverables.
• Help guide agency creative development and content creation and ensure all assets serve to communicate our premium positioning and enhance our brand image. Assist with reviews and provide feedback and work cross-functionally to ensure legal and regulatory compliance.
• All other duties as assigned.

Education and Experience

• Bachelor’s degree in marketing, communication, advertising, or related field required; MBA preferred.
• 7+ years job related experience in marketing is required. Preferred industries include consumer packaged goods, food & beverage, wine & spirits, beauty, luxury goods, hospitality, and retail.
• Experience managing agency partners is preferred.
• Experience in creative brand development and content creation. Ability to evaluate creative with a discerning eye and through a strategic brand lens and provide clear and actionable feedback.
• Strong project management skills are mandatory and ability to manage multiple projects at any given time is critical.
• Strong attention to details.
• Exceptional verbal and written communication skills. Passion for compelling brand storytelling.
• Balance between business acumen (budgets, strategy, etc.) and creativity.
• Strong collaboration skills and adept at navigating a highly matrixed organization. Ability to interact at senior levels of the organization.
• Ability to thrive in a fast-paced, fluid environment. Calm under pressure.
• Proactive, resourceful and takes initiative. Problem Solver.
• High energy and a positive attitude.
• Passion for all things culinary.
• Ability and willingness to travel (~10%).

Location:

Sarasota, FL

Time Type:

Full time

Department:

Marketing and Advertising