At Monster Energy Company, we believe our people are our #1 asset and we are proud of the culture we have built. Who dreams about landing a standard, boring 9 to 5 job? Not us. We dreamed about being pro athletes, musicians and living our best lives. We know it takes courage and a vision to make that dream a reality. At Monster Energy Company, we not only walk the walk in all areas of business, but also in action sports, music, and living life on the edge. We like to do things differently, have a strong bias for action and don’t just settle. We are bold, risk takers who like to push the limits and have a strong passion to win.

We are seeking a Brand Director for the Reign Storm brand. This person will be responsible for leading all Brand Marketing efforts and the development and implementation of marketing strategies and brand vision. This role will work collaboratively cross-functionally to develop lifestyle & product marketing as part of our annual marketing plan and will be responsible for managing budgets and inspiring the Monster Energy Company (MEC) with the REIGN Storm brand.

Essential Job Functions:
GENERAL:
• Brand Advocate: You will be the brand champion for the Reign Storm brand, regularly inspiring others with excellent brand positioning, programming, and performance success stories across internal and external audiences.
• Brand-driven marketer: You have a keen eye for the brand as the foundation and development of 360° marketing efforts. You know the challenges of scaling a brand while maintaining integrity.
• Brand Story Telling: You are a strong storyteller that can easily craft and tell compelling and inspiring brand stories, rooted in strategy and strong cultural and consumer insights.
• Strategic thinking – You’re highly motivated, tactical, and innovative thinker, who seamlessly goes between the macro and micro, from strategy to execution and every step in between, driving thought leadership amongst team members.
• Collaborative leader – You’re more interested in achieving the goals of the business than earning idea recognition and ownership. We’re in this as a team and share feedback freely and frequently.
• Budget Owner – Track monthly/quarterly Brand spends – media, partnerships, sampling, event & partner sponsorships.
• Business Analytics & Consumer Insights: you demonstrate strong ability to analyze data, connect the dots and tell the story of why. You will have a deep understanding of drivers of performance of assigned category and brand. Identify opportunities and issues to drive brand growth and profitability. Responsible for forecast accuracy of ongoing demand to ensure strong in-market execution. Collaborate with insights team to leverage research (historical, secondary) and insights (consumer and supplier research, trends) to drive business planning and brand actions and ensure continuous learning plan.
• Marketing Planning/Communications: Lead team to develop compelling brand briefs and implement high impact brand marketing programs. Regular evaluations of return on marketing initiatives.
• Innovation and Renovation: Identify innovation opportunities; lead the new product development process; direct and integrate the new product functions of product design, package design, sales planning, procurement & finance. Lead brand renovation efforts.
• Sales/Customer: Lead the partnership of team with sales teams to develop channel strategies and drive business at key customers, including implications for pricing and pack sizing, evaluate channel specific needs, identify business opportunities, and track new item distribution and performance.
• Digital/Social: Lead the development of campaign briefs and guide digital/social teams to align campaigns with Marketing pillars and strategies. You will have strong capabilities and understanding of digital marketing.
• Brand and Business Reporting: lead monthly and quarterly brand and business reporting, connecting dots to understand the “why” behind the Reign Storm brand and competitive brand market performance.

SPECIFIC:
• Lead macro marketing planning (2-5 year) and obtain alignment from Executive Team while implementing execution of current programs with the REIGN Storm brand team.
• Work collaboratively with various functional areas such as Events, Creative, Sports Marketing, Finance, Sales, P-O-S, New Product Development, Legal, HR, and Executive Management to ensure the Brand Marketing programs are running effectively and efficiently.
• Remain current on the latest consumer and cultural trends and insights.
• Strong public speaking and presentation skills that impress and inspire MEC cross functional teams, bottlers and retail customer.
• Must have superior knowledge of competitive set (Celsius, Alani New, C4, Prime) and understand complexities and dynamic of overall ENERGY category and how wellness/performance products fit into the overarching category.
• Candidate should possess a bachelor's degree in business or marketing.

Position Requirements:

• Minimum 7-10 years of experience in brand management roles within consumer-packaged goods - preferably working for an established brand relevant to Wellness Drinks, Sports Drinks, Enhanced Water and/or Energy drinks.
• Experience managing, developing, inspiring, and leading a team of strong brand marketers.
• Must have thorough knowledge of bottler dynamics and sales management.
• Experience developing and implementing annual brand marketing plans and budgets.
• Experience managing content creation and social media.
• Must have a strong understanding and entrenched in an active/athletic lifestyle.
• Ability to identify, network and build key relationships in the sports/fitness/entertainment industry.
• Highly motivated self-starter with a strong sense of urgency.
• Strong organizational, communication and personnel management skill.
• The ability to be flexible and excel at multitasking.
• Collaborative team player with a positive attitude.
• Experience effectively coaching and managing a cross-functional team.
• Must have a strong sense of urgency.
• Must be decisive and enforce brand standards.
• Ability to travel up to 25%.

Salary Range USD 134,000.00 to USD 163,700.00

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)