• Job Description

  Req#: 1453996

  At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.

  We are seeking a Brand, Marketing and Communications Director for our EY Asia-Pacific FSO (Financial Services) business. In this senior position, you will work closely with EY leadership to develop and implement a regional brand, marketing and communications strategy to support the growth agenda of Asia-Pacific FSO. EY FS drives a third of the firm’s annual revenue, has seven of the top ten client accounts and employs over 33,000 people. It is a significant growth engine for EY globally, achieving double digit growth for each of the last ten years.
  

  An important component of this role will involve working closely with the Global and Asia-Pacific Brand, Marketing and Communications team to ensure that all communications and marketing-related initiatives executed in Asia-Pacific FSO are aligned to our global financial services strategy and market leadership aspirations.
  

  The executive we are seeking is a natural storyteller with a passion for innovation and an aptitude for technology. Significant experience across the full suite of go-to market disciplines is required including; digital marketing, social media, channel marketing, marketing analytics, branding, advertising, media relations, events and ecosystem relationships. Experience overseeing marketing technology implementation would be an advantage. The successful candidate will have superior brand and marketing strategic skills, an agile mindset with the ability to navigate and lead change.

  To succeed in this role, you will need to have a sound understanding of EY’s business as one of the world’s “Big Four” professional services firms as well as the major markets in which we operate across Asia-Pacific FSO. You must have strong leadership and collaboration skills with the ability to build effective interpersonal relationships with multiple stakeholders, working effectively in a matrix organization. Your superior marketing, communication and project management skills will be supported by a solid track record. Experience in professional services or a B2B marketing environment in Asia-Pacific is essential and experience in Financial Services is critical. You will have demonstrated capability to lead a creative, innovative team in an effective and efficient manner.
  

  Success in this role will be evidenced by the delivery of a world-class BMC function that is highly effective and efficient and meets business needs. Success will be measured through Area leadership and BMC feedback, EY’s global brand survey, BMC team people engagement scores and other ROI metrics.

  Major responsibilities/duties

  • Marketing and external communications
    • Co-develop with Asia-Pacific FSO leadership a strategic brand, marketing and communications plan that addresses geographic and industry sector market leadership goals. Align BMC plans with key business priorities
    • Effectively execute the marketing and external communications plan in collaboration with Global, Asia-Pacific and other relevant regional marketing, communications and business development teams
    • Delivering innovative campaigns to increase market share and revenue for priority solutions, services, and products
    • Champion innovative use of digital channels including web, account-based media buy, marketing automation and social media
    • Leverage data and analytics to drive insights; develop and implement metrics to measure results of marketing campaigns and programs including lead generation/sales in line with marketing automation system implementation; provide analysis and recommendations to support continuous growth, improved execution and team development
    • Work with the Asia-Pacific FSO Accounts Leader, Sector Leaders, Service Line Leaders, Market Segment leaders and Client Service Partners to ensure effective segmentation and targeting of accounts and key buyers
    • Lead development of public relations strategies and plans for media/ social media and other significant stakeholders such as regulators, professional bodies, business organizations and potential employees
    • Identify reputational risks and the ways they can be mitigated, working closely with senior leadership in crisis and issues management
    • Leverage and deploy strategic Asia-Pacific and Global brand programs and contribute insights and ideas to program development
    • Demonstrate and measure return on investment of marketing programs and campaigns
    • Actively contribute to the broader Brand, Marketing and Communications ecosystem within EY
  • Strategic internal communications
    • Drive communications and engagement to support Asia-Pacific FSO’s strategic priorities
    • Work with the leadership team to develop and oversee delivery of a comprehensive and coordinated strategic communication program that supports EY’s Purpose and Ambition and enables delivery of the Asia-Pacific FSO market leadership plan
    • Help drive employee engagement across a diverse, virtual business, with results measured in EY’s Global People Survey
    • Improve leadership communication and provide expert communication counsel to the leadership teams
    • Lead the development and continuous improvement of a core set of internal communication channels, consistent with the Asia-Pacific Area (e.g. intranet, film)
    • Drive consistent internal and external messaging, in coordination with APAC Area and Global teams
    • Ensure there is a clear understanding of and adherence to communication protocols across the Region
    • Enhance efficiency of Communications and Engagement efforts
  • People, Culture and teaming
    • Builds and leads a high-performing team and acts as counsellor, mentor, and coach
    • Delivers an operating model that uses a mix of onshore, offshore and nearshore centers to drive creativity and market impact cost-effectively
    • Shares expert knowledge in brand, marketing, and communications issues, trends and long-term implications for EY
    • Fosters a culture that respects diversity and inclusiveness and rewards and supports creativity and innovation within the BMC team
    • Spearhead team transformation, ensuring that the BMC function is responding to market opportunities and business priorities
    • Works closely with the other BMC senior leaders to drive performance goals of improving service delivery, quality and cost efficiency of the function
    • Participates in and support collaboration and coordination between BMC team supporting the FSO businesses in Americas, EMEIA, Asia-Pacific and the three industry markets - Banking and Capital Markets, Wealth and Asset Management and Insurance
  • Other activities
    • Prepare and manage budgets and report against key performance indicators
    • Member of the Asia-Pacific Brand, Marketing and Communications leadership team
    • Members of the Asia-Pacific Regional Leadership Team

  The position holder will perform other responsibilities and tasks as required to achieve the agreed performance outcomes.
  

  Objectives/measures

  
  The key measures of success for the role include:

  • Qualitative: quality, accuracy and timeliness of advice; 360-degree feedback; marketing campaign and program effectiveness determined by Asia-Pacific FSO BMC dashboard
  • Quantitative: share of voice, brand surveys and people surveys
    

  Qualifications, knowledge and experience

  • Minimum of 12 years’ experience in communications and marketing roles, with at least 6 years at a senior management level.
  • A tertiary qualification (preferably at post graduate level) in marketing, communications, media, journalism, or other relevant discipline
  • Excellent written and spoken English
  • Strong relationship management, influencing and problem-solving skills
  • Excellent persuasive and presentation skills; executive presence
  • The strength of character to make and implement difficult decisions, if required. Collaborative yet assertive
  • A change agent, who is able to manage ambiguity in situations where there may be several objectives and priorities. Flexible and adaptable.
  • Excellent people leader, able to engage, coach and develop team successfully in a high-virtual environment
  • Sound people leadership experience, particularly in managing large virtual teams
  • Imagination and creativity with the ability to nurture these qualities in others
  • High level of personal and professional integrity
  • Ability to understand the EY business and how a professional services business operates and grows
    

  What we offer

  
  As part of this role, you'll work in a highly integrated, global team with the opportunity and tools to grow, develop and drive your career forward. Here, you can combine global opportunity with flexible working. The EY benefits package goes above and beyond too, focusing on your physical, emotional, financial and social well-being. Your recruiter can talk to you about the benefits available in your country. Here’s a snapshot of what we offer:

  • Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
  • Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
  • Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
  • Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.

  Please apply to this role only through the ‘Apply’ link (not through the local office). Your application will then be routed to the appropriate recruiting team.

  The exceptional EY experience. It’s yours to build.

  EY | Building a better working world

  
  
  EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.

  
  
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  Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.

• About the company

  EY provides consulting, assurance, tax and transaction services that help solve our client’s toughest challenges and build a better working world for all.

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