Since its inception, The Parking Spot has made superior airport parking experiences easy and affordable by focusing on hospitality. Now with more than 20 years in business, The Parking Spot has cemented itself as the leading near-airport Parking Company with 38 locations at 22 airports, and over 1,500 employees nationwide.

What makes working at The Parking Spot so special? We have created a culture of support, fun, and camaraderie that allows us to be the most innovative company in the parking industry. As a nationwide business with a small business feel, there are endless opportunities within The Parking Spot to grow your career. Come join us and see how we leverage people and technology to deliver a superior product, outshine our competition, and find creative and innovative solutions to everyday problems.

What we offer:

• Hybrid work environment
• Career development and growth opportunities
• Ability to gain exposure to all areas of the business
• Great benefits including Medical, Vision, Dental and a 401k plan
• Team oriented, fun and friendly work environment
• Immediate opportunity to make a large impact

Our offices are based in the heart of the Loop in downtown Chicago, but we are pleased to note that our Chicago office is operating on a hybrid work model (mix of in-office and remote work).

Position Summary:

The Parking Spot is actively hiring for a Brand Marketing Manager to join our team in Chicago! Bring your 4-5 years of marketing experience to serve as our brand champion. Responsible for managing agency partners and delivering marketing programs to introduce the brand and category to new customers to support the growth and expansion of The Parking Spot. The Brand Marketing Manager will assist in defining the brand positioning and will work alongside other marketing team members to ensure our brand promise is upheld through all channels of communication. The Brand Marketing Manager will also be responsible for maintaining our brand guidelines and ensuring consistent, on-brand execution throughout all 38 of our locations nationwide.

Key Responsibilities:

• Serve as our brand champion, protecting both the brand voice and look and feel across both internal and external materials.
• Assist in defining, shaping, and maintaining our brand across all channels both B2C and B2B.
• Understands our key target audience, looking for opportunities to introduce our brand and category to new potential customers.
• Manage creative partners/agencies directing them to produce marketing materials in both digital and print.
• Manage agencies, supporting opportunities to fill “top of the funnel” through new channels including; influencers, paid media, and additional paid digital (e.g. Nextdoor, Youtube, CTV).
• Create and maintain organic social media strategy. Work with Brand Marketing Specialist to create content calendar across owned social channels (Facebook, Instagram, LinkedIn).
• Understand and evaluate brand awareness tactics providing recommendations by market based on need.
• Identify opportunities and provide recommendations for billboards with media planning/buying partner.
• Be a customer advocate in all marketing campaigns, website and app, ensuring that the brand and our customers are at the heart of our created communications.

Knowledge, Skills & Experience:

• 4-5 years of professional work experience in brand, communications, or marketing.
• Experience working with agencies using both traditional and digital tactics to increase brand awareness.
• Experience managing or working alongside internal or external design teams.
• Ability to evaluate and deliver creative feedback and effectively synthesize collective feedback coming from various stakeholders.
• Understand data – both business and brand awareness to give context on why we should prioritize a specific activity.
• Excellent organizational skills and attention to detail.
• Strong communication skills with the ability to effectively work cross functionally within the organization.
• Project management experience.
• Self-starter, able to work autonomously and be a team player.
• Design experience with Canva, Photoshop, or Adobe is a plus, but not a requirement.

______

At The Parking Spot, we don’t just accept difference - we celebrate and seek it. We believe a diverse, inclusive, and equitable company is one where all employees, partners, and customers are welcome, supported, and valued. As a company in the travel industry, we witness the power of bringing individuals from different backgrounds and communities together. We treat all others with dignity and respect and stand firmly against racism and discrimination in any form. We intentionally develop diverse teams and relationships to ensure all voices are heard and to foster equal opportunity for all. We are committed to listening, learning, and growing because we know that our work is never done.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)