• Job Description

  Req#: 29267
  Overview
  
  
  Founded in 1965 by Mack Pogue as Lincoln Property Company, Willow Bridge Property Company is one of the United States’ most respected full-service residential property companies, operating a successful portfolio in 75 markets. Headquartered in Dallas, Texas, Willow Bridge proudly employs over 5,500 team members, has built over 200,000 apartments and manages 220,000 units for its clients. To learn more, visit willowbridgepc.com.
  We create places people want to call home — starting with you.
  With decades of proven success, Willow Bridge is a national leader in residential property management and development, active in 29 states and managing more than 230,000 apartment homes across the U.S.
  At Willow Bridge, our purpose drives everything we do. Whether you’re launching your career or looking to take the next step, we’re here to support your growth with intention, flexibility, and real opportunities to make an impact.
  We’re currently hiring for a Brand Specialist — someone who brings fresh thinking, follows through, and knows how to bring people together to get results. We value people who lead by listening, communicate with clarity, and take initiative to find better ways forward. If you're someone who believes in showing up with integrity, working collaboratively, and driving positive change, you’ll feel right at home here.
  Let’s grow together at Willow Bridge.
  
  Responsibilities
  
  
  The Brand Specialist is a key driver in bringing our brand strategy to life—ensuring our voice, vision, and values show up powerfully across every touchpoint and resonate within the cultural landscape. This role is responsible for helping shape and execute brand campaigns across both internal and external channels, including corporate social media, national culture initiatives, digital marketing, the website, client service tools, events, and more.
  Working closely with cross-functional partners, the Brand Specialist will play a central role in building awareness, driving engagement, and deepening the emotional connection between our brand and our audiences.
  The ideal candidate is a collaborative marketer with strong project management skills, a sharp eye for brand consistency, a deep interest in brand storytelling and visual identity. This person thrives in a fast-paced environment and enjoys working cross-functionally to deliver content and campaigns that deepen brand engagement.
  This role reports to the Director of Marketing and Brand Strategy.
  Responsibilities for this position include, but are not limited to:
  Brand Execution & Campaign Support
  • Support the Director of Brand Strategy in executing national and regional brand campaigns.
  • Ensure brand messaging and visual identity are consistently applied across all marketing channels and internal materials.
  • Assist in producing and rolling out content for culture programs, social media, events, and employee/internal initiatives.
  Brand Content and Digital Coordination
  • Help maintain and update brand assets, templates, and content libraries.
  • Assist in producing content for corporate social media platforms, the company website, and other digital brand properties.
  • Coordinate brand-related updates with internal partners, creative teams, and external vendors to ensure timelines and brand alignment.
  Social Media & Community Engagement
  • Support day-to-day execution of the corporate social media calendar.
  • Partner with team members to amplify employee stories, brand campaigns, and resident engagement moments.
  • Monitor engagement and provide insights to help optimize future posts and campaigns.
  Brand Experience & Activation
  • Assist with planning and execution of branded experiences at corporate and industry events.
  • Support the development of branded collateral, event signage, presentations, and swag.
  Governance & Collaboration
  • Help enforce brand guidelines by reviewing materials and advising teams on brand best practices.
  • Collaborate with national departments (e.g., Client Services, Learning & Talent, Talent Acquisition) on branded internal and external campaigns.
  • Work closely with regional marketing teams to ensure consistent execution of brand standards at the local level.
  Monitoring & Insights
  • Track performance of brand content across digital platforms and compile data for reporting.
  • Stay informed on industry trends, cultural shifts, and competitor activity to help keep the brand fresh and relevant.
  
  Qualifications
  
  
  • Bachelor’s degree in marketing, communications, branding, or a related field.
  • 3–5 years of experience in brand management, with a strong foundation in content marketing and integrated campaigns.
  • Demonstrated success in brand strategy and campaign execution—experience in real estate, lifestyle, or hospitality industries is a plus.
  • Exceptional written and verbal communication skills, with a passion for storytelling, creative direction, and delivering clear, consistent, and compelling brand narratives.
  • Hands-on experience managing social media channels, publishing tools, and analytics dashboards. Strong collaborator, comfortable leading cross-functional projects and balancing multiple priorities in a fast-paced environment.
  • Insight-driven and culturally curious—deeply tuned into social trends, digital culture, and community-building strategies.
  • Experience working with (or within) creative and media agencies to bring campaigns and brand ideas to life.
  • Highly organized and detail-oriented with strong project management and problem-solving skills.
  • Proactive and self-motivated—able to take initiative, adapt quickly, and see ideas through to execution.
  • Proficient in marketing tools such as Microsoft Office Suite (Word, Excel, PowerPoint).
  • Familiarity with creative and digital tools such as Adobe Creative Suite, Canva, Meta Business Suite, SOCi, or similar platforms.
  Benefits
  Willow Bridge Property Company offers competitive pay, a benefits package that includes health, dental, vision and 401(k) and opportunities for career development and advancement.
  
  
  • Bachelor’s degree in marketing, communications, branding, or a related field.
  • 3–5 years of experience in brand management, with a strong foundation in content marketing and integrated campaigns.
  • Demonstrated success in brand strategy and campaign execution—experience in real estate, lifestyle, or hospitality industries is a plus.
  • Exceptional written and verbal communication skills, with a passion for storytelling, creative direction, and delivering clear, consistent, and compelling brand narratives.
  • Hands-on experience managing social media channels, publishing tools, and analytics dashboards. Strong collaborator, comfortable leading cross-functional projects and balancing multiple priorities in a fast-paced environment.
  • Insight-driven and culturally curious—deeply tuned into social trends, digital culture, and community-building strategies.
  • Experience working with (or within) creative and media agencies to bring campaigns and brand ideas to life.
  • Highly organized and detail-oriented with strong project management and problem-solving skills.
  • Proactive and self-motivated—able to take initiative, adapt quickly, and see ideas through to execution.
  • Proficient in marketing tools such as Microsoft Office Suite (Word, Excel, PowerPoint).
  • Familiarity with creative and digital tools such as Adobe Creative Suite, Canva, Meta Business Suite, SOCi, or similar platforms.
  Benefits
  Willow Bridge Property Company offers competitive pay, a benefits package that includes health, dental, vision and 401(k) and opportunities for career development and advancement.
  
  
  The Brand Specialist is a key driver in bringing our brand strategy to life—ensuring our voice, vision, and values show up powerfully across every touchpoint and resonate within the cultural landscape. This role is responsible for helping shape and execute brand campaigns across both internal and external channels, including corporate social media, national culture initiatives, digital marketing, the website, client service tools, events, and more.
  Working closely with cross-functional partners, the Brand Specialist will play a central role in building awareness, driving engagement, and deepening the emotional connection between our brand and our audiences.
  The ideal candidate is a collaborative marketer with strong project management skills, a sharp eye for brand consistency, a deep interest in brand storytelling and visual identity. This person thrives in a fast-paced environment and enjoys working cross-functionally to deliver content and campaigns that deepen brand engagement.
  This role reports to the Director of Marketing and Brand Strategy.
  Responsibilities for this position include, but are not limited to:
  Brand Execution & Campaign Support
  • Support the Director of Brand Strategy in executing national and regional brand campaigns.
  • Ensure brand messaging and visual identity are consistently applied across all marketing channels and internal materials.
  • Assist in producing and rolling out content for culture programs, social media, events, and employee/internal initiatives.
  Brand Content and Digital Coordination
  • Help maintain and update brand assets, templates, and content libraries.
  • Assist in producing content for corporate social media platforms, the company website, and other digital brand properties.
  • Coordinate brand-related updates with internal partners, creative teams, and external vendors to ensure timelines and brand alignment.
  Social Media & Community Engagement
  • Support day-to-day execution of the corporate social media calendar.
  • Partner with team members to amplify employee stories, brand campaigns, and resident engagement moments.
  • Monitor engagement and provide insights to help optimize future posts and campaigns.
  Brand Experience & Activation
  • Assist with planning and execution of branded experiences at corporate and industry events.
  • Support the development of branded collateral, event signage, presentations, and swag.
  Governance & Collaboration
  • Help enforce brand guidelines by reviewing materials and advising teams on brand best practices.
  • Collaborate with national departments (e.g., Client Services, Learning & Talent, Talent Acquisition) on branded internal and external campaigns.
  • Work closely with regional marketing teams to ensure consistent execution of brand standards at the local level.
  Monitoring & Insights
  • Track performance of brand content across digital platforms and compile data for reporting.
  • Stay informed on industry trends, cultural shifts, and competitor activity to help keep the brand fresh and relevant.

• About the company

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