General Motors of Canada
Business Strategy Manager, Customer Experience – Loyalty Digital, Experiential & Partnerships
This job is now closed
Job Description
- Req#: JR-202406330
This role is based remotely but if you live within a 50-mile radius of [Atlanta, Austin, Detroit, Warren, or Milford], you are expected to report to that location three times a week, at minimum.
- Lead, prioritize and execute short and long-term Loyalty strategies & tactical plans across digital channels, experiential and internal / external partnerships to achieve a best-in-class Loyalty and Credit Card Program that delivers exceptional value for customers and business results for GM.
- Lead, manage and develop a high-performing team of operators responsible for development & evolution of the Loyalty program across digital, experiential and internal / external partnerships.
- Partner with finance and loyalty operations to manage and optimize associated program budgets, prioritizing member value and ROI to GM.
- Gain a deep understanding of GM’s end-to-end customer journey, collaborating across the organization to improve customer lifecycle offerings in Loyalty digital, experiential and partnerships.
- Evaluate, optimize and measure the Loyalty journey across digital, experiential and partnership touch points
- Build deep partnerships with GM ecosystem teams including Loyalty Team (Strategy, Card Portfolio, Marketing, Operations, etc.), Vehicle Brands, Customer Experience, Marketing, Services & Experiences, Energy, Insurance, Vehicle, etc. to develop compelling messaging, experiences & differentiated benefits for members.
- Lead multiple strategic and tactical projects across cross-functional teams and/or external resources from need identification to execution, including coordination of subject matter experts in a highly matrixed environment.
- Partner with internal / external strategic teams (e.g., customer research, advanced data & analytics, corporate strategy, suppliers) to immerse in the industry and identify emerging trends or potential disruptors to our business model.
- Navigate unstructured challenges and create a structured approach to exploit commercial opportunities, mitigate risks and prepare strategic and tactical ideas for implementation.
- Collaborate with the Loyalty Product & Tech Teams, as well as other internal product/tech teams, on the evolution of the Loyalty program, including roadmaps & technical capabilities to support a world-class program:
- Lead the loyalty team through organizational transformation and be a champion for change.
- Collaborate with the Loyalty Product Team to prioritize and optimize area-specific roadmaps for the program.
- Partner with various product teams (Loyalty, Payments, Dealer, Mobile App, eCommerce, etc.) to prioritize and develop capabilities to support GM Rewards & Card.
- Support Loyalty teams in development & tracking of annual and long-term plans, including measurement / accountability plans & OKRs.
- Bachelor’s degree
- 10+ years of strategy experience; auto / Loyalty portfolio experience beneficial
- High EQ with excellent relationship management & influence skills, with attention to detail
- A proven & successful track record in navigating cross functional teams to achieve desired results in a highly-matrixed organization
- A demonstrated proficiency in leading development & execution of strategic plans, including roadmap prioritization & management, creation & tracking of measurements plans, executive / senior leadership report outs, etc.
- Expertise in managing and leading complex projects and assignments with a high degree of autonomy, confidentiality, and accountability for results
- Ability to work independently with minimal supervision
- Operate with high level of time management and prioritization skills
- Ability to organize and plan effectively, in ambiguous and continually changing environment
- Highly developed oral and written communications skills, with focus on succinct, simple messaging
- High level of interpersonal skills to work effectively with, motivate and elicit work from others
- Must be energetic, hardworking, enthusiastic; willing to offer opinions and judgments and constructively challenge leadership
- Must be comfortable working with and at times, managing Senior Leaders and Executives within the organization
About the company
804253 General Motors of Canada Company, commonly known as GM Canada, is the Canadian subsidiary of General Motors.
Job Description
Remote OR Hybrid : Reporting where work can/needs to be performed / collaboration should happen. If the person lives w/n 50 miles of such a location, they are expected to come in three times a week. If they do not live within 50 miles of any of those locations, they don’t need to report in.
About the role and team:
Business Strategy Manager, Customer Experience – Loyalty Digital, Experiential & Partnerships
The position will report to the Director of Loyalty Strategy & Growth and will be responsible for developing, leading and executing strategies and tactical plans for GM’s Loyalty program with focus on digital / in-vehicle channels, experiential events and internal and external partnerships that deliver a world-class member experience. The position will manage a team whose focus will be driving member base growth and engagement while delivering business outcomes for GM. The individual will work closely with various members of the Loyalty Leadership team and collaborate internally / externally to grow & deliver success for the program.
The ideal candidate for the role embodies GM’s Behaviors and is motivated by the drive to ensure GM establishes a winning strategy to deliver a best-in-industry Loyalty program that creates value for members, GM and dealer network. Ability to lead change, collaborate and influence across all functions, effectively prioritize and thrive in an ambiguous / fast-paced environment is a must. The candidate will have to consistently deliver the value story of the Loyalty program to various internal stakeholders to solicit buy in and support for the program.
Additional Job Description
Specific job responsibilities include:
Qualifications / Requirements:
COMPENSATION : The median level of salary compensation for this role is $116,100.00 to $181,600.00 AnnuallyBONUS POTENTIAL : An incentive pay program offers payouts based on company performance, job level, and individual performance.
BENEFITS : GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
#LI-Remote #GM-Remote #LI-JN1
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Benefits Overview
The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.Diversity Information
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.Equal Employment Opportunity Statements
GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an indivi d ual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
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