About Us

At Finance of America, we help homeowners unlock the joy that comes from realizing the full potential of their retirement. Many people have significant wealth tied up in their homes and want to use it meaningfully in their next chapter. Our unique range of reverse mortgages allow homeowners 55+ to access that wealth while maintaining control over their home and financial future. With options tailored to their unique goals, we provide the financial flexibility they need to move forward with confidence.

Finance of America is guided by five values: We are customer obsessed, they are why we exist. We raise the bar. We take extreme ownership. We practice genuine collaboration. And we unleash our excellence. Together we are actualizing our vision to be the most beloved brand for homeowners in their next chapter.

To learn more about us, visit www.financeofamerica.com.

Purpose of Role

Are you endlessly curious, data-driven, and motivated to test, learn, and innovate every single day? At Finance of America, you will take ownership in growing lead acquisition and delivering key results through GoogleAds and BingAds platform. We are seeking a proactive individual contributor with a proven track record of achieving incremental channel growth to manage campaigns end-to-end from strategy to execution. You will adopt a consumer-first approach to optimize the lead acquisition journey and provide a seamless experience for the user.

Success in this role requires a solid foundation in performance marketing, excellent analytical abilities, and effective cross-functional collaboration. The ideal candidate will have accomplishments in growing lead volume and incremental revenue while maximizing ROI.

You’ll work closely with internal teams to align on shared goals and apply data-informed insights to elevate campaign performance. Having a methodical, structured approach in running experiments (eg. A/B testing and MVT) is essential as you’ll be driving innovation and scaling high-performing tactics through continuous ad copy and landing page testing.

Expectations

• Oversee and execute PPC campaigns across Google Ads and Microsoft Ads. Proven results with pmax/demand gen, display, and YouTube ads a big plus.
• Analyze campaign performance data to identify growth opportunities and fuel data-informed optimizations. You will need hands on experience with keyword optimization, quality score improvement, and refining audience targeting.
• Manage campaign budget and allocation to achieve various KPIs such as lead volume, CPL, and ROI targets.
• Develop and implement ongoing, hypothesis-based testing to improve ad copy, landing page, audience targeting, and bidding strategies across campaigns to improve metrics such as CTR and conversion rate.
• Monitor competitor keyword targeting, creative, and landing page to ensure competitive edge in the search landscape and use this to inform testing hypothesis.
• Work closely with reporting analytics, web, and creative teams to align Paid SEM initiatives with broader marketing goals
• Stay informed on the latest industry trends and updates to proactively fine-tune tactics and improve campaign effectiveness

Reports To

• Director, Digital Marketing

Qualifications

Qualifications – Education Requirements

• High School Diploma

Qualifications – Education – Preferred

• Bachelor’s Degree

Qualifications – Experience/Skills/Competencies

• Minimum 5 years of direct hands-on experience managing Google Ads and Bing Ads campaigns. Having Google Ads certification is preferred.
• Must possess a solid foundation in performance marketing and CPA/ROAS bid strategy models, with demonstrated results in growing lead acquisition and maximizing ROI targets while managing budget and pacing.
• Well-versed in designing structured experiments, from defining hypothesis and success metrics to execution and post-analysis, with the goal of driving creative improvements and landing page optimization (CRO).
• Proficiency with advanced Excel/Sheets, Google Analytics, and Google Ads Editor is required. Some SQL and Python knowledge is a bonus.
• Skilled in translating complex data into clear, actionable insights for internal teams and key stakeholders.
• Solid organizational and problem-solving abilities, with the capacity to thrive in a dynamic, fast-paced setting.
• Bachelor’s degree with a focus in Marketing, Statistics, or similar is preferred.
• Prior experience managing paid search campaigns for consumer-centric brands in the mortgage space industry will make you stand out.

Compensation

The base salary range for this position is ($104,000 - $130,000) inclusive of all geographical differences in the labor market. The base salary for the position will be determined based on factors such as the candidate’s work location, skills, education, and experience. In addition to those factors, we believe in the importance of pay equity and consider the internal equity of our current team members in determining any final offer. We offer a competitive benefits package including health, dental, vision, life insurance, paid time-off benefits, flexible spending account, 401(k) with employer match, and ESPP.

Additional Information

The application deadline for this job opportunity is 6/30/2025.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.

Finance of America is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, sex (including pregnancy), sexual orientation, religion, creed, age, national origin, physical or mental disability, gender identity and/or expression, marital status, veteran status or other characteristics protected by law.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.