The Category Advisor can distill insights from a variety of data sources to develop business plans that drive category and Kraft Heinz volume. This position leads all activities relating to optimizing assortment and space management for assigned categories and customers by using a broad set of analytical tools.

We are looking for a team member who will be the expert on key Kraft Heinz categories, customers’ shoppers, insight development, efficient assortment, and optimal shelf placement.

The Category Advisor finds opportunities and addresses both Kraft Heinz and the customer’s needs through the integration of research (primary and secondary), analysis, insights, reporting and presentation. This person will apply and integrate buying dynamics such as purchase frequency, buy rate, buyer conversion and category leakage to consumer and shopper research to develop business-building recommendations. This team member will conduct assortment analysis, SKU optimization, and build planograms by using syndicated tools.

Primary Responsibilities

• Draw key insights and business recommendations on distribution, assortment, pricing, and promotion by analysis of syndicated data (scanner, HH panel, Spectra, etc.)
• Develop and integrate consumer, shopper and retailer insights to better advise targeted strategies, plans and decisions
• Use insight resources to prioritize consumer and shopper needs and opportunities
• Integrate data to develop impactful customer-specific selling stories in support of key category business building initiatives.
• Liaison to internal/external supply chain in regards to efficient assortment
• Lead broader space initiatives across aisle and store
• Understand and apply best-practice category management process
• Implement Kraft Heinz Foods shelving principles and standards
• Partner with Customer Business Leads in the development of insight-based new item presentations
• Apply the full suite of tools against business issues
• Conduct training of customer teams to broaden their understanding of sales information and tools available for business tracking and analysis

Qualifications

• Proven experience within Consumer Packaged Goods
• Strong analytic / problem solving capability
• Strong syndicated and panel data knowledge
• Space management software skills
• Good project management and training skills
• Ability to comprehend and sell space management concepts within the context of category management
• Strong personal computer skills especially Microsoft Office products
• Solid written / oral communication and interpersonal skills