• Job Description

  Req#: 161915

  Job Details

  Job Location: MAB - Mableton - Mableton, GA

  Position Type: Full Time

  Education Level: 4 Year Degree

  Salary Range: $141000.00 Salary

  Job Category: Executive

  Description

  JOB SUMMARY

  The Chief Marketing Officer (CMO) will be a strategic leader responsible for developing and executing comprehensive marketing, communications, and brand strategies that advance our mission and drive organizational growth. This role requires a passionate advocate for our mission who can translate our impact into compelling narratives that inspire donors, volunteers, and community partners.

  DUTIES AND RESPONSIBILITIES

  Strategic Leadership

  • Develop and implement integrated marketing strategies aligned with organizational mission and strategic goals
  • Lead brand positioning and messaging to differentiate the organization in the nonprofit sector
  • Collaborate with the CEO and the executive team to drive revenue growth through marketing initiatives
  • Establish marketing metrics and KPIs to measure campaign effectiveness and ROI
  • Oversee annual marketing budget and resource allocation

  Brand Strategy & Management

  • Develop and maintain comprehensive brand guidelines, visual identity, and messaging frameworks
  • Ensure consistent brand application across all touchpoints, materials, and communications
  • Conduct regular brand audits and competitive analysis to maintain market positioning
  • Lead brand evolution initiatives and rebranding efforts as organizational needs change in collaboration with GSUSA
  • Oversee trademark protection and intellectual property management
  • Manage brand partnerships and co-branding opportunities with corporate sponsors and community partners
  • Monitor brand reputation and sentiment across all channels and stakeholder groups

  Marketing Communications

  • Direct multi-channel marketing campaigns across digital, print, and traditional media
  • Manage website strategy, content marketing, and search engine optimization
  • Oversee social media strategy and community engagement initiatives
  • Develop compelling storytelling that showcases program impact and beneficiary outcomes
  • Create marketing materials, including brochures, newsletters, annual reports, and case studies
  • Develop strategic communications around policy initiatives and advocacy positions

  Digital Marketing & Technology

  • Lead digital transformation initiatives and marketing automation implementation
  • Oversee customer relationship management (CRM) systems and data analytics
  • Manage email marketing campaigns and donor communication workflows
  • Optimize online giving platforms and user experience
  • Leverage data analytics to inform marketing decisions and improve campaign performance

  Qualifications

  
  

  QUALIFICATIONS

  • Bachelor’s degree in Marketing, Communications, Public Relations, related field, or equivalent experience
  • Minimum 12 years of progressive marketing experience with at least 7 years in senior leadership roles
  • Demonstrated experience in the nonprofit sector or mission-driven organizations

  KNOWLEDGE, SKILLS, AND ABILITIES

  • Expertise in digital marketing platforms, analytics tools, and marketing automation systems
  • Proficiency with CRM systems (Salesforce, Blackbaud, or similar nonprofit-focused platforms)
  • Strong knowledge of SEO, SEM, social media marketing, and content management systems
  • Experience with graphic design principles and brand management
  • Data analysis and reporting capabilities
  • Exceptional written and verbal communication skills
  • Strategic thinking with the ability to translate vision into actionable plans
  • Strong project management and organizational skills
  • Collaborative leadership style with cross-functional team experience
  • Budget management and financial acumen

  PREFERRED SKILLS

  • Previous experience in a similar nonprofit subsector (health, education, social services, etc.)
  • Track record of successful capital campaign marketing
  • Experience with planned giving and major donor communications
  • Professional certifications in marketing, communications, or nonprofit management
  • Experience with board communications and governance support

  Must successfully complete a criminal, motor vehicle, and credit background check.

• About the company

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