• Job Description

  Req#: 260331

  Summary

  Responsible for supporting the clinical communications strategy, including the development of content across all communications vehicles both internal and external. Role also ensures the quality, timeliness and accuracy of content and supports the strategies and overall goals of our facilities/system. Manages content contributions and strategies. Plays a key role in development of content as a writer and editor and oversees a content editorial committee with clinical focus. Leads communications initiatives focused on ensuring providers and clinical staff have up-to-date information on strategic directives and policy updates. Models appropriate behavior as exemplified in MLH Mission, Vision and Values.

  Education/Experience/Licensure

  	Education/Formal Training	Work Experience	Credential/Licensure
  REQUIRED:	Bachelor’s Degree in Marketing, Journalism, English, Communications or related field.	Must have at least five (5) years of progressive experience with writing, editing, and communication for electronic media at a high level.	N/A
  PREFERRED:	N/A	Experience in a healthcare or physician practice related setting.	N/A
  SUBSTITUTIONS ALLOWED:	N/A	N/A	N/A

  Knowledge/Skills/Abilities

  • Expert knowledge of Microsoft Office and ability to learn new computer applications.
  • Knowledge of strategic communications planning, preferably in a healthcare setting targeted to physicians or clinicians.
  • Ability to handle a heavy, complex workload, several tasks simultaneously, solve problems and meet tight deadlines.
  • Ability to understand communications and marketing concepts, as well as write and edit content to target audiences.
  • Excellent organizational skills, with ability to manage projects from inception through completion and works independently.
  • Familiarity with the connection between electronic communications and the internet and an institution’s overall marketing and communications strategy.
  • Ability to interact positively and effectively with Associates at all levels within the organization, as well as vendors.
  • Ability to produce content geared to the needs and preferences of internal and external customers.
  • Ability to understand and relate to other Associates the content management system knowledge.

  Key Job Responsibilities

  • Responsible for overall communications strategy related to physicians and other clinically-focused audiences.
  • Develops clear and engaging content that relevant to clinical audiences and is consistent with the company's brand image and values.
  • Analyzes and conducts research to identify trends and anticipate clinical communications needs.
  • Develops, execute and maintains clinical content strategy.
  • Leads an editorial committee with stakeholders from across the organization, including physician leaders, to ensure that content meets the outlined content strategy, and delegating tasks when needed and providing feedback.
  • Performs measurement and analysis to assess how well existing content is performing.
  • Performs content gap analyses to determine what type of clinical content is missing and what is needed.
  • Creates, adjusts, and manages the editorial calendar.
  • Works in concert with External and Internal Content Strategy Managers to align messaging when appropriate.
  • Establishes style guides that specify the writing style and tone needed to create engaging content.
  • Develops a solid understanding of the target audience through online and traditional market research.
  • Performs other job functions as assigned or requested.

  Physical Requirements

  • The physical activities of this position may include climbing, pushing, standing, hearing, walking, reaching, grasping, kneeling, stooping, and repetitive motion.
  • Must have good balance and coordination.
  • The physical requirements of this position are: light work - exerting up to 25 lbs. of force occasionally and/or up to 10 lbs. of force frequently.
  • The Associate is required to have close visual acuity to perform an activity, such as preparing and analyzing data and figures; transcribing; viewing a computer terminal; or extensive reading.
  • The conditions to which the Associate will be subject in this position: The Associate is not substantially exposed to adverse environmental conditions; job functions are typically performed under conditions such as those found in general office or administrative work.

• About the company

  Methodist University Hospital is a hospital located in Memphis, Tennessee which is a part of Methodist Le Bonheur Healthcare.

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