Henry Ford Health System

College Intern Market Strategy & Customer Insights (Hybrid - Troy, MI) - Health Alliance Plan

New

PayCompetitive
LocationTroy/Michigan
Employment typeFull-Time

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  • Job Description

      Req#: 112151




      GENERAL SUMMARY:

      This position is an excellent opportunity for students pursuing degrees related to the following business areas: market research, customer experience, market strategy.

      This is part time (15-20 hours) with remote scheduling flexibility during the academic school year and a full-time hybrid internship in Troy, MI during summer 2026 (travel/housing expenses not provided).

      Departmental Duties and Responsibilities:

      • Design, field, and analyze results from customer research projects (surveys, focus groups, etc.).
      • Collect and analyze market/competitive intelligence, producing takeaways and recommendations that drive strategies.
      • Engage in cross-functional product strategy efforts led by other team members.
      • Query and analyze HAP data across multiple functions (Sales, Membership, Marketing, Communications, etc.) to evaluate performance and inform future strategies and tactics.
      • Other duties/tasks as assigned.

      EDUCATION/EXPERIENCE REQUIRED:

      • High school diploma required and must be pursuing a bachelor's or master's degree in business related to Market Research, Marketing Strategy, or Customer Experience.
      • Students attending a Michigan located institution preferred.
      • Excellent organizational, oral, and written communication, and analytical or critical thinking skills.
      • Ability to handle confidential or sensitive information with discretion.
      • Proficiency in MS Office programs (PowerPoint, Excel, Word) required.
      • Experience with Power BI, Qualtrics or SQL preferred.
      Additional Information
      • Organization: HAP (Health Alliance Plan)
      • Department: Mkt Strategy & Customer Analyt
      • Shift: Day Job
      • Union Code: Not Applicable






  • About the company

      The Henry Ford Health System is a comprehensive, integrated, non-profit health care organization in Metro Detroit.

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