• Job Description

  Req#: JR-037991

  Company Name: Corby Spirit and Wine Limited

  Location: Toronto, ON, Canada

  Corby’s portfolio of owned-brands includes some of the most renowned brands in Canada, including Wiser's Canadian Whisky, Lamb's Rum and Polar Ice Vodka. Through its affiliation with Pernod Ricard S.A., Corby also represents leading international brands such as ABSOLUT Vodka, Chivas Regal, Glenlivet, Ballantine’s Scotch Whiskies, Jameson Irish Whiskey, Beefeater Gin, Malibu Rum, Kahlua Liqueur, Mumm Champagne, Jacob's Creek, Wyndham Estate and Stoneleigh wines. An overview of the entire Corby portfolio shows over 5,000,000 cases sold annually, with Corby being a significant importer of wines and having an approximate 21 percent market share of spirit sales in Canada.

  Why work at Corby? Because we are a great place to work! And we’re not the only ones who think so. Corby was named one of Canada’s Best Workplaces for 7 years by The Great Place to Work® Institute Canada, based on employee survey results and an audit of workplace excellence and people management practices.

  Note: At Hiram Walker and Corby Spirit and Wine, your safety and well-being are our top priority. As of December 1st, 2022, Covid vaccinations will not be required of new and existing employees, but we strongly encourage everyone to follow local public health recommendations, including keeping vaccinations up to date.

  Position Summary

  Manage the effective translation of global brand strategy into local implementation between Corby and the US market. Inspire and motivate all stakeholders while providing salient, quantitative and qualitative analysis on Market Delivery, Market Analysis and Market Activation. Act as a key contact with the Importer and Distributors in the local market to ensure delivery of the annual plan.

  Key Responsibilities

  • Work in collaboration with local markets and Market Brand team to establish an implementation plan based on sound market analysis
  • Manage the Route to Market for Corby’s Canadian International Spirits portfolio primarily in the USA
  • A&P management – ability to identify opportunities, activate appropriate funding to achieve meaningful ROI
  • Identify local needs and provide new or existing solutions based on best practices and tools available and inspire markets to adopt them
  • Communicate the benefits of Canadian Whisky in a way that inspires passionate work, energy and the right approach
  • Identify emerging problems through KPI tracking and suggest effective, remedial action
  • Understands how key P&L levers impact business performance and show ability to activates key levers understanding the nuances between See Through & Statutory to deliver business performance (e.g., net sales, cost optimization, A&P effectiveness)
  • Fully understand key metrics and market dynamics required to evaluate market performance
  • Assist supply chain management team with forecasting & development of NDP for various the US market
  • Direct people management of the Global Brand Ambassador with key managerial responsibilities including but not limited to on-going performance huddles, T&E management, performance coaching, OKR development & discussion, Development of in market Education priorities & embedding excellence in execution
  • Assist in guiding the activities of the Brand Ambassadors (Global and Local) in pursuit of maximum efficiency to reach the greatest number of influencers, customers, and consumers
  • Implementing, executing and measuring a seeding strategy that relies on building share of heart rather than weight of A&P
  • Lead and/or participate in special projects as required

  Required Skills & Abilities

  • Exhibit a proven track record of building advocacy in all channels of the business through effective engagement that wins share of hearts and minds
  • Strong Commercial Acumen skills
  • Exhibit a proven track record of building relationships with internal (distributors, sales people) and external influencers (key bartenders, media) Demonstrate a global awareness of the craft/maker culture and have ability to operate within a wider craft context
  • Mine, build and develop relationships to increase influence on execution through strong interpersonal skills
  • Speaks confidently in front of a small audience (meeting or conference) keeping control of posture/gesture. Able to interact and lead discussion with audience
  • Ability to problem solve quickly and react in a pragmatic, effective manner
  • Display a keen attention to detail in both internal and external facing outputs

  Education

  • Required: Bachelor Degree or Equivalent
  • Preferred: Specialization in Marketing

  Experience

  • Required: 3 years of KAM experience
  • Preferred: Beverage Alcohol International Market experience (preferably US)

  We welcome and encourage applications from individuals from all groups, including aboriginal, women, visible minorities, and persons with disabilities, regardless of race, ethnicity, sexual orientation, creed, family status, national origin, age and gender.

  Corby Spirit and Wine Ltd is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code. Should you require accommodation during any phase of the recruitment process or wish to view our accommodation policies, please contact the Human Resources Department at Accessibilty.Canada@pernod-ricard.com

  Thank you for your interest in Pernod Ricard and its subsidiaries, Corby Spirit and Wine Limited and Hiram Walker & Sons Ltd. All resumes submitted will be reviewed by our recruitment team and kept on file for six months in consideration for this and future opportunities. Please note that only those applicants selected for an interview will be contacted. Please do not contact provincial offices directly as all recruitment is coordinated through the Corporate Office in Toronto.

  Job Posting End Date:

  Target Hire Date :

  2023-10-23

  Target End Date :

• About the company

  Official page of Pernod Ricard USA. #CreatorsOfConviviality. Makers of premium wines and spirits. Must be +21 to follow. Please drink responsibly.

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