• Job Description

  Req#: REQ204216

  • Key member of an end-to-end marketing team that drives the brand and acquisition activities for one of Australia’s leading share trading brands

  • Define and lead the overarching content strategy and delivery aligned with CommSec business goals and customer needs

  • Broad exposure to both CommSec and CommBank teams and stakeholders

  This is a part-time fixed term opportunity until March 2025 to work 3 days a week.

  Do work that matters

  The Marketing Manager role delivers on CommSec’ s business priorities & strategy and contributes to shared investing priorities across Retail Banking and CommSec. You will support the build of marketing propositions and strategies that are relevant and differentiated for Share Investing customer segments. In this capacity, you will have a particular interest in, and focus on, the role of content in driving brand consideration and engagement. You will act as a conduit across the broader marketing team and investing business to ensure plans and campaigns are aligned and connected.

  See yourself in our team

  The CommSec, Wealth and Private Marketing Chapter defines marketing strategies and plans to execute on the business strategy of the CommSec, Wealth and Private Banking businesses.

  Consumer Marketing is a Centre of Excellence (CoE) within the Marketing and Corporate Affairs function at CBA. Our team directly supports the Retail Bank and CommSec leadership teams to deliver towards both the Retail Bank & CommSec priorities through either persistent membership of business teams or through a ‘flow to work’ model.

  On any given day, you will:

  • Support the creation of the marketing strategies for CommSec to best drive awareness, acquisition and engagement for key segments and products

  • Drive the management, execution, delivery and post campaign reporting for BAU and large scale go to market marketing initiatives

  • Define and lead the overarching content strategy aligned with CommSec business goals and be the primary point of contact for integration into Commonwealth Bank financial content and education strategies

  • Develop compelling and engaging content across various channels including web, social, email and media partnerships.

  • Leveraging consumer and market insights to deliver audience led initiatives that engage and inform.

  • Explore and activate acquisition and content opportunities across the Commonwealth Bank customer base

  • Influence core partners via membership in cross functional agile teams who will execute go-to-market plans and customer communications strategies to meet business and customer objectives

  • Uphold brand voice and messaging consistency across all customer and communication channels

  • Monitor and analyse performance of initiatives providing insights for tracking to key business objectives and results, and provide recommendations for continuous improvement.

  We’d love to hear from people who have/are:

  • Experienced with end-to-end, integrated campaign delivery with a particular focus on content strategy, production and execution.

  • Foundational understanding of best content practices across multiple through the line channels

  • Highly developed project management, analytical and strong verbal and written communication skills

  • Insight driven with ability to use data to inform decision making and rationalize marketing priorities

  • Commercial acumen and ability to track, optimize and demonstrate ROI/ROMI from campaign metrics

  • Ability to build strong relationships with both internal and external stakeholders to create positive outcomes with a can-do attitude.

  • Creative thinker with problem-solving/growth mindset

  • Financial services background and understanding of share market investing preferred

  If you have the right skills and experience we’re looking for, we’d love to hear from you!

  Working at CommBank

  At CommBank, we support our people with the flexibility to balance where work is done with at least half their time each month connecting in office. We also have many other flexible working options available including changing start and finish times, part-time arrangements and job share to name a few. Talk to us about how these arrangements might work in the role you’re interested in.

  If you're already part of the Commonwealth Bank Group (including Bankwest, x15ventures), you'll need to apply through Sidekick to submit a valid application. We’re keen to support you with the next step in your career.

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  Advertising End Date: 06/02/2024

• About the company

  The Commonwealth Bank of Australia, or CommBank, is an Australian multinational bank with businesses across New Zealand, Asia, the United States and the United Kingdom.

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