• Job Description

  Req#: COMMU003000

  SEIU Virginia 512
  Communications Organizer

  
  SEIU Virginia 512:
  SEIU Virginia 512 is a dynamic labor union, representing local government workers and
  home care workers across Virginia. We are committed to winning fair wages, quality
  benefits, equity, and a voice on the job for working people. We advocate for policies,
  budgets, and laws that invest in good union jobs, quality public services, economic and
  racial justice for all Virginians.

  
  Position Summary:
  The Communications Organizer will be responsible for ensuring that the union
  communicates effectively with members, not-yet-members and the public using email,
  text, multiple online platforms, local media, and materials. This position will help
  empower workers to tell their stories and make their voices heard. This position will
  create and design social media and communications campaigns addressing worker
  issues. This role will work collaboratively with union leadership as well as Field, Political
  and Policy staff to expand our reach and build support for our efforts to win good union
  jobs, quality services, and collective bargaining rights.

  
  Job Responsibilities include:
  (Position may not include all of the specific duties and responsibilities listed. Examples provide a general
  summary of the work required and should not be treated as a complete list of expected duties to be
  performed.)

  
  Communications Planning & Strategy
  ● Develops and executes digital and traditional communications strategies and
  tactics to support the field efforts of county and city employees as well as home
  care workers to build their union, enhance the union’s identity, and build the
  union’s reputation among county employees, legislators, and the public at large.
  ● Work with leadership, members and staff to develop messaging frameworks,
  communication plans and digital strategy for on-the-ground campaigns, as well
  as for building a narrative across the entire local union.
  ● Work closely across various departments to develop relevant content and
  narrative creation, including digital outreach and online organizing for union
  programs.
  ● Create organizing materials (digital and print) to promote the union.

  
  Messaging and Content Creation
  ● Write compelling, engaging copy for emails, website, flyers, etc.
  ● Work with staff to create graphics, textables, digital and print fliers, and other
  content for use online and offline (FB, TW, IG).

  ● Create content and digital strategies to run across multiple channels such as
  Facebook, Twitter, etc.
  ● Manages digital marketing, social media properties, email program and the
  union’s website. Tracks and reports results to the president regularly.
  ● Collaborates with the president and staff members to gather photos, videos,
  quotes and other communications materials.
  ● Designs and lays out a variety of printed and online collateral.
  ● Monitor online conversations and actively participate in them to build the
  organization’s visibility.
  ● Increase reach, growth, and engagement of online communities to help build
  support for our campaigns.
  ● Coordinate communications requests from staff and members.
  ● Document actions and train leaders on best practices for outreach.
  ● Manages event logistics and communications including strategy, message,
  location, signage, visuals, materials, agenda, media outreach, spokesperson
  prep and coordinating interviews.

  
  Media Relations
  ● Manages media relations in coordination with the president, community coalitions
  and union spokespeople. Conducts media outreach, coordinates interviews,
  develops strong relationships with reporters, maintains clips file.
  ● Develops strong public spokespeople to confidently speak on union issues to the
  community, their coworkers and in media interviews.
  ● Writes newsletters, talking points, speeches, leaflets, press materials, letters to
  the editor, op-eds, background pieces and other collateral materials.
  ● Assists county employees with writing letters to the editor, op eds and blog posts.
  ● Drive an earned media strategy to help win organizing campaigns.
  ● Develop and maintain relationships with local reporters.
  ● Coordinate requests from local media, and identify and prep member
  spokespeople.

  
  Qualifications:
  Candidates should possess previous communications experience; a strong commitment
  to working people and justice; strong personal, verbal and written communication skills.
  Candidates should also thrive in a fast-paced and constantly changing environment.

  
  Successful candidates will bring the following skills and attributes to the position:
   Previous communications experience with a labor union or other advocacy
  group, and the belief in and commitment to economic and racial justice.
   Exceptional communication skills (verbal and writing).
   Understand social media analytics and be able to leverage online tools to
  prioritize engagement over vanity metrics.
   Understand brand-cohesion and good storytelling.

   Must have basic graphic design skills for screen and print.
   Experience with creating textable graphics, memes, and flyers.
   Ability to work in a face-paced organization with tight deadlines.
   Must have excellent follow-up skills.
   Demonstrated ability to interpret analytics.
   Meticulous attention to detail and accuracy.
   Familiarity with a range of online campaigning tools, tactics, and strategies.
   Ability to work independently and as part of a remote team and can demonstrate
  a strong ability to work cross-functionally.
   Proficiency with Google products such as Gmail and Google Drive (docs &
  sheets).
   Video pre/post-production experience.
   Experience with Adobe Creative Cloud, Canva and/or similar programs.
   Experience with VAN/EveryAction and/or similar CRM systems and basic HTML
  skills preferred.
   Ability to design eye-catching content is a plus.
   Highly proficient in Wordpress or similar CMSs.
   Kindness, empathy and concern for others.

  
  Requirements include:
   Valid U.S. driver’s license with a good driving record;
   Ability and willingness to work long, irregular hours, including evenings and
  weekends;
   Ability and willingness to travel within Virginia;
   Relocation to the Virginia area is required if offered a position.

  
  Salary and Benefits:
  Starting salary ranges from $70,000 to $80,000 annually, with a generous benefit
  package, including fully-paid health insurance, paid leave, auto allowance, cell
  phone allowance, and more, as detailed in the local’s Collective Bargaining
  agreement.

  
  Term of Employment: This is a full-time bargaining unit position.

  
  Affirmative Action Employer
  SEIU Virginia 512 is committed to equal opportunity for all employees and applicants
  and encourages applications from all qualified candidates. As a proud Equal
  Opportunity Employer (EOE), we do not discriminate based on race, color, national
  origin, ancestry, citizenship status, religion, sex, sexual stereotyping, sexual orientation,
  gender, gender identity, gender expression, age, marital status, mental or physical
  disability, medical condition, genetic information, military or veteran status, pregnancy
  (which includes pregnancy, childbirth, and medical conditions related to pregnancy,

  childbirth, or breastfeeding), or any other protected category recognized by state,
  federal or local laws. We work to ensure fair treatment of applicants and employees and
  actively enforce policies against discrimination and sexual harassment.
  Please submit resume to info@seiuva.org with subject line: “Communications
  Organizer”

• About the company

  9 million workers in over 100 occupations in the United States and Canada.

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