• Job Description

  Req#: 266091
  The University of North Carolina at Chapel Hill seeks a creative and accomplished professional to serve as the Communications Strategist and Copywriter in the Office of Undergraduate Admissions within the Division of Enrollment. Reporting to the Senior Assistant Director of Communications and Marketing, this key staff member will collaborate with office leadership and other members of the communications and marketing team in Enrollment to ideate, develop and implement a strategic communication plan for recruiting and engaging talented students; serve as the primary copywriter for all admissions communications; provide creative support in the development of media; participate in the design of graphics; project manage communications for admissions; maintain the office's website; provide communications support to the other Enrollment offices; manage campus partner relationships; and perform other duties as assigned. Additionally, this member will create and lead the office's SEO strategy, advising our team on the best way to reach students through keyword search and paid advertising. They will guide our team on how to write for SEO, ensuring that all of our digital content receives optimal visibility, enabling students to easily find our key messages and information, and extending our reach to students who may be using search terms for which we currently do not rank. This member will lead us into this important space as we strive to reach students where they are in this increasingly digital world. The team is dedicated to supporting one another in meeting goals; furthering open communication; and creating the place where we want to work together. Successful candidates will demonstrate exemplary communication and marketing skills and the ability to solve problems, think critically, demonstrate flexibility, enjoy variety in their daily work, and work well with colleagues, students, parents, and educators. As a full partner in the University's academic enterprise, the successful candidate will also demonstrate a strong commitment to Carolina's mission and experience identifying, recruiting, and supporting a diverse and exceptionally talented student body. The University of North Carolina at Chapel Hill is a global higher education leader. As the nation's first public university, Carolina has a long tradition of producing highly engaged citizens and leaders and has played a pivotal role in building a stronger, more diversified economy for the people of North Carolina and beyond. A member of the prestigious Association of American Universities, Carolina regularly ranks as the best value for academic quality in U.S. public higher education. Every day, faculty, staff, and students shape their teaching, research, and public service to meet North Carolina's most pressing needs in every region and all 100 counties. Carolina's more than 308,000 alumni live in all 50 states and 150 countries.

• About the company

  The University of North Carolina at Chapel Hill is a public research university in Chapel Hill, North Carolina.

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