Eligible candidates must be able to perform the essential functions of the position with or without reasonable accommodation.The information listed below is meant to serve as samples of job duties and responsibilities for positions in this classification. This list is neither inclusive nor exclusive, but indicative of types of duties performed. This information does not reflect Essential Functions for any given position in this classification.

• Plans, develops, creates, and distributes marketing, public relations campaigns, and other communication materials and content designed to enhance the public’s understanding of the County’s role and responsibilities, programs, accomplishments, and adopted positions on public issues.
• Plans, creates, and edits high quality multimedia content to communicate County branding, employment opportunities, highlight reels, public service announcements, and documentaries.
• Plans and coordinates video shoots, livestream productions, press conferences, media interviews, State of the County content, groundbreaking and ribbon-cutting events.
• Identifies, develops, and maintains strategic partnerships and a comprehensive database of community-based organizations, media outlets, and other internal and external stakeholders to advance the County’s mission and vision and facilitate equity in availability of community outreach communications and marketing.
• Assesses public awareness of County and departmental operations and collaborates on video and print media projects to communicate the County’s programs, objectives, vision, mission, and the impact of legislation and related matters on community interests.
• Designs, prepares, and coordinates the distribution of fact sheets, news releases, social media posts, photographs, videos, and related publicity materials to media representatives and those interested in learning about and/or publicizing the County’s activities and message.
• Serves as a public spokesperson and central point of contact for media and promotes the County through arranging and/or participating in publicity efforts and public contact programs such as speeches, news conferences, exhibits, television programs, films, tours, and question/answer sessions.
• Assesses political environments and develops appropriate communication strategies and assist members of the Board of Supervisors and/or the County Administrative Officer to formulate responses to Public Records Act Requests, inquiries, and concerns raised by the media, public or other agencies.
• Coordinates communication, community outreach, and marketing campaigns to promote programs, policies, activities and disseminate information during emergencies, critical situations, and other issues of significant public concern to ensure accurate, consistent, and timely messaging.
• Recommends current technology and techniques necessary to keep the County’s communication strategies innovative and efficient; may monitor marketing and communications-related expenditures and/or contracts.
• Transports, sets up, stages, operates, and breaks down audio, video, projection, and lighting equipment.
• Translates in oral and/or in written form.

• Federal, state, and local laws and regulations concerning local government communication methods and public records;
• Organization and functional structure of the County and its departments;
• Current issues affecting the community and County government;
• Principles and practices of preparing, producing, and disseminating information using all major communication channels, including social media;
• Research, planning, implementation, and evaluation (RPIE) model in public relations;
• Principles, processes, and software used in modern graphic design;
• Desktop publishing software and various types of printing processes;
• Methods and techniques used in researching, proofing, evaluating, gathering, organizing, and arranging data;
• Modern techniques in developing and producing audio-visual presentations;
• Principles, practices, and techniques of mass communication, marketing, media relations and outreach; public speaking, and fundamentals and principles of public speaking, written composition, and editing.

Skills/Abilities to :

• Gather, analyze, interpret, and summarize a variety of information for dissemination to the public;
• Research and review complex intergovernmental, community, media, and public relations issues and develop strategies and recommendations to maintain a positive public image;
• Effectively and independently manage multiple work assignments, set priorities, and meet established deadlines;
• Maintain professional skills consistent with modern public relations, crisis communication, issues management, communication, technology, and content creation trends;
• Utilize audio and video editing platforms and applications such as Adobe Suite or Final Cut Pro;
• Make presentations to the Board of Supervisors, assigned department, other agencies and the public utilizing all forms of media;
• Collaborate with community-based organizations, people groups and traditionally underrepresented cross-cultural populations;
• Communicate effectively both orally and in writing through a variety of communication channels;
• Operate modern office equipment including multi-line telephone systems, computer
  hardware and software, and internet and web-based applications including Microsoft Office Suite, Google Suite, Canva, and social media platforms;
• Exercise tact, diplomacy, and discretion in dealing with highly sensitive, complex, confidential, and controversial issues and situations;
• Establish and maintain effective working relationships at all organizational levels as well as with other agencies and the public;
• Display a high degree of initiative, accountability, discretion, creativity, and good judgment.

Education: Possession of a bachelor’s degree that is acceptable within the United States’ accredited college or university system.

Experience: Two (2) years of full-time, paid professional work experience in video and audio production, photojournalism, or graphic design and/or professional public relations, journalism, or marketing, which included creating, managing, and presenting public communications for an organization.

Substitution: Possession of an Accreditation in Public Relations (APR) credential or master’s degree that is acceptable within the United States’ accredited college or university system may substitute for one (1) year of the required experience.

License: Possession of a valid Class “C” driver’s license or equivalent, may be required.

Note: Recruitment and/or certification may be limited to candidates with an education and/or experience background related to the specific vacancy as authorized by the Director of Human Resources.

Incumbents may be required to obtain and maintain Federal Bureau of Investigation (FBI) and Department of Justice (DOJ) clearance as a condition of employment.

TO PREVENT THE DISQUALIFICATION OF YOUR APPLICATION, PLEASE NOTE:

• Applicants must meet the minimum qualifications and filing requirements for this position by the filing deadline.
• A completed Fresno County employment application is required (must be current, complete and accurate). Amendments will not be accepted after the filing deadline.
• Resumes and attachments are not accepted in lieu of a completed application.
• Please fully list your education/work experience, including current position. Failure to list current, complete, and accurate education/work experience within the job application (including employment with the County of Fresno) may result in the disqualification of your application.
• In the Education section of your application, please provide complete information for each school attended. Please provide the school's name, school's location, the type and number of units earned (semester or quarter), type of degree earned (bachelor's degree, master's degree, etc.) and which major or program was completed. Failure to completely list education within the job application will result in the disqualification of your application.
• If you have completed education in a foreign college or university and are using this education to meet the minimum qualifications, you must provide documentation that the foreign education is comparable to that received within the United States' accredited college or university system or your application will not be accepted. Documentation must be provided by the closing date and time of this recruitment. You may attach a copy to your online employment application; fax a copy to (559) 455-4788, Attn: Sarah Crouse; or email it to HREmploymentServices@fresnocountyca.gov .
• College/University transcripts may be requested to verify completion of the required degree.