Fractal
Concultant - Social Media Analytics
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Job Description
- Req#: SR-34329
- Understand social media data, and translate it for stakeholders (product marketing managers, account management, creative, planning and media teams.) The analyst will be accountable for deciphering what is important, meaningful data and then communicating the concise story in a way that allows the business to make decisions based on the reports.
- Responsible for monitoring social media initiatives of the brand, and implementing best practices.
- Set measurement metrics for the brand and create reports (weekly/ monthly/ campaigns, etc.), visualize data, derive learnings and ensure that learnings from these reports are implemented.
- Create constructed queries for social listening that will monitor conversation for the brand, as well as competitive landscape. The candidate will have to uncover conversation volumes, drivers of social buzz, online sentiment, changing trends, etc..
- Identify habits, preferences and trends of the audience and suggest ways to reach a broader audience.
- Actively tracking and analyzing social media platforms for conversations or events that could potentially harm the brand’s reputation or disrupt operations. The goal is to identify issues (such as negative sentiment, viral criticism, or technical bugs) as early as possible.
- Monitoring real-time data feeds and identifying anomalies, negative spikes, or concerning trends.
- Filing bugs or documenting issues that emerge in social conversations. This includes categorizing issues (e.g., product complaints, service disruptions, PR crises).
- Collaborating with stakeholders across teams by escalating issues to designated Points of Contact (POCs) using the escalation matrix.
- Ensuring timely resolution by maintaining clear communication channels and follow-ups.
It's fun to work in a company where people truly BELIEVE in what they are doing!
We're committed to bringing passion and customer focus to the business.
Job DescriptionConsultant profile
What you will be doing:
Crisis Monitoring
Impact: Enables the brand to act swiftly d
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
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- Understand social media data, and translate it for stakeholders (product marketing managers, account management, creative, planning and media teams.) The analyst will be accountable for deciphering what is important, meaningful data and then communicating the concise story in a way that allows the business to make decisions based on the reports.
About the company
Fractal Analytics helps global Fortune 100 companies power every human decision in the enterprise by bringing analytics and AI to the decision.
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