Freudenberg
Content and Digital Marketing Manager (f/m/d)
This job is now closed
Job Description
- Req#: R_00072845
Adaptation of the internationally developed content for the German market and creation of local content (banners, UGC etc.) for media campaigns, amazon and Vileda Webshop in close cooperation with the product managers and the e-commerce team.
Leads the Social Media platforms management and Influencer campaign with external agency.
Development and implementation of paid digital awareness and communication strategy based on brand objectives in close collaboration with the Regional Marketing EMEA team and the local e-commerce team.
Orchestrate the digital customer journey (paid, owned, shared, earned) from planning to rollout in relevant channels of the digital funnel until conversion to deliver against KPIs .
Strong collaboration with the e-commerce team in the areas of SEA/Google Ads, Youtube, Retailer Media.
- University/university of applied sciences degree in business administration with focus on communication, media management or digital marketing.
- At least 3 years of professional experience in the digital field, including content creation
- Analytical skills in data analysis and data management and hHigh affinity for social media and influencers.
- Excellent language skills in German and English.
- Strong communication, creativity, negotiation skills in international Matrix organization
Working at Freudenberg: We will wow your world!
Responsibilities:
Qualifications:
The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.
Vileda Gesellschaft mit beschränkter HaftungAbout the company
The Freudenberg Group is a German family-owned diversified group of companies whose products include housewares and cleaning products, automobile parts, textiles, building materials, and telecommunications.
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