• Job Description

  Req#: JOBREQ_7097

  Join our global team for a career filled with opportunities to solve challenges both small and large, local and global, simple and complex.

  Wilhelmsen Ships Service (WSS) is looking for a Content Marketing Manager

  W e are looking for a Content Marketing Manager who will be a key driver in developing and executing the content strategy for Wilhelmsen Ships Service (WSS) . While designing and publishing content on a few themes independently, in most cases you will collaborate with cross-functional teams and leve rage your creative vision to produce engaging and informative content that resonates with our target audience.

  Who you will work with:

  The Content Marketing Manager will report to Global Marketing Director .

  Content Marketing Manager will be a part of a dynamic global team, responsible for designing, implementing, and monitoring effective marketing strategies that help drive brand & business goals. Working as part of the wider Marketing team, the Content Marketing Manager will also work closely with the different solution marketing teams with a purpose to drive momentum and establish the desired market positioning for our brand and our solutions.

  What you will work on:

  • Develop ing and execut ing a comprehensive content marketing strategy aligned with the overall business goals and customer needs

  • Identify ing and produc ing stories & content aligned with the strategic focus that help develop the desired brand/business narrative in the marketplace

  • Collaborat ing across marketing, solutions, and sales teams to understand audience personas, industry trends, and customer pain points to inform content creation

  • Creat ing and overseeing the creation of a variety of content types such as blog posts, articles, videos, infographics, whitepapers, and more

  • Providing guidance, support, and inspiration to other marketing teams to ensure high-quality content production

  • Develop ing a content calendar whilst ensuring consistent and timely content deployment across various platforms

  • Optimiz ing content for SEO (Search Engine Optimization) to improve organic visibility , driv ing traffic to our website

  • Monitor ing content performance metrics, analyzing data, and providing insights to refine content strategies and improve engagement

  • Cultivat ing and managing relationships with industry influencers, guest contributors, and partners for collaborative content initiatives

  • Stay ing current with industry trends, emerging technologies, and content marketing best practices

  • Manag ing the content marketing budget and allocating resources effectively for maximum impact

  • Ensur ing content compliance with brand guidelines, tone of voice, and messaging consistency

  What you need to succeed in the role:

  • Master’s degree in marketing, business or equivalent

  • 3-5 years’ experience in an international B2B organisation with a minimum 2 years of experience in content marketing, editorial roles

  • Experienced with working with design & publishing tools such as Canva, InDesign, Adobe Photoshop, Word Press etc .

  • Proficiency in content marketing tools and platforms, including content management systems, analytics, and SEO tools

  • Data-driven mindset with the ability to analyse content performance metrics and translate insights into actionable strategies

  • Proven writing, editing, and publishing skills with a portfolio showcasing diverse content types

  • Excellent communication skills and command of the English language

  What we are looking for:

  • Creative thinker with a keen eye for storytelling and engaging content creation

  • Strong collaboration skills with ability to work cross-functionally whilst manag ing multiple stakeholders

  • Up-to-date knowledge of content marketing trends, SEO best practices, and emerging technologies

  • Ability to manage multiple and competing priorities under tight deadlines while performing in a fast-paced, team-oriented environment

  What we offer:

  Working in Wilhelmsen can offer a culture and work environment of strong leadership, career development, work - life balance and a job that is both challenging and stimulating. Our organization thrives by using modern tools and is eager to utilize the business opportunities that arise with new digital tools and skills. Beyond this, we have benefits that include, but are not limited to:

  • Great developmental opportunities

  • Flexible working arrangements

  • Great pension plan with attractive employer contributions

  • C ompany cabins (Norway, Spain & Sweden)

  • Social events year round (wine tastings, cooking classes, yoga, dance, and rock- climbing lessons etc.)

  • Sports club membership that includes sporting and cultural activities (group training in our gymnasium, sailing, theatre, and concert tickets etc.)

  • Discounted sports club membership

  Sounds interesting? If you can see yourself in this role, please let us know why you are our new Content Marketing Manager . You can apply online today through our career portal by creating a ‘Candidate Home’ account. Here you can upload your resume and a motivational letter.

  Work location: Lysaker, Norway

  Application deadline: 20th May 2024

  Contact details: Nasra Mohamed - Recruitment Specialist – Nasra.Mohamed @Wilhelmsen.Com

  
  

  #WSS

• About the company

  Wilh. Wilhelmsen Holding ASA is a global maritime industry group, headquartered in Lysaker, Norway.

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