Do you value integrity and innovation? How about passion and caring? Great! Us too, and that's why you'll fit right in. Our intentional culture promotes trust and participation, encouraging you to bring your heart and mind to work every day.

In scope

Full time, Temporary (12-month term)

Location: Regina Head Office. The role is eligible for hybrid once training requirements are complete. Until then, the successful candidate will be fully onsite.

Division – Customer, Communications and Marketing

Pay Range - $66,719 - $84,196

Apply By – December 9, 2024

GENERAL ACCOUNTABILITY

The Content Strategist plays an integral role in the management of SGI’s web properties by providing a positive user experience in planning/organizing the information and structure for sites and applications. Works directly with business units and content providers to coordinate the creation and maintenance of corporate owned and generated web content and communication. Organizes information and determines design strategies using data from usability testing, analytics, feedback, digital standards and required accessibility considerations.

KEY ACCOUNTABILITIES

Note: This section is not intended to be an exhaustive list of duties and responsibilities – other duties and responsibilities may be assigned.

Website Content Design, Management and Development

• Performs daily website operations, maintenance and Content Management System activities.

• Manages the integration of media such as audio, video, photo, PDF and social media content.

• Coordinates content implementation with writers, developers and business areas.

• Identifies and implements opportunities to refine communication and information architecture.

• Conducts technical and quality assurance checks during staging and production.

• Understands both business and user goals for content requests and assist providers to develop content to fit the target user/brand experience.

• Monitors and ensures that content developed or provided meets SGI’s brand and design system guidelines.

• Recommends and coordinates search engine optimization activities.

• Collaborates on the development of labeling/search systems.

• Maintains documentation, version tracking, and distribution of files related to projects or daily website operation.

• Provides training and support for web publishing and management tools to business areas that may update pieces of the public sites using the content management system.

• Visualizes organizing concepts quickly through sketching and other rapid prototyping methods and translates concepts into effective information architectures or navigation schemes.

• Works collaboratively with designers and developers on interface functionality.

• Prepares concise information architecture documentation (site architectures and task flows, etc.).

Planning and Research

• Participates in requirement planning sessions and documents applicable approaches using proper data analysis techniques.

• Reviews business and technical requirements, provides estimates and feedback.

• Assesses projects’ user experience needs and dynamics.

• Reviews, research and reports on competitor web initiatives, consumer trends and behaviours in content consumption.

• Conducts research and prepares summary reports on best practices and trends for usability and web-based experience management.

• Analyzes web statistics and feedback, identifies issues and opportunities and prepares reports for web delivery teams and management.

• Collaborates in the establishment and maintenance of SGI’s design system.

• Collaborates in the establishment and maintenance of web user personas.

• Collaborates on usability testing and focus groups.

• Interprets, reports and integrates user testing research results.

Data Analysis

• Builds reporting and analytics to support campaigns and other corporate initiatives in the form of dashboards or reports depending on circumstances.

• Interprets data and analyzes results using statistical techniques. Identifies potential explanations for specific data results and provides recommendations/develop change plans based on results.

• Identifies, analyzes and interprets trends or patterns in data sets to inform future similar projects.

• Develops and implements data analysis, data collection systems and other techniques that optimize statistical efficiency and quality.

• Acquires data from data sources, such as Google Analytics, and maintains databases.

• Works closely with Data Office in informing and supporting SGI data policies and reporting standards.

High Performance Team & Culture

• Supports a culture of leadership and accountability to effectively meet the key accountabilities within the scope of the role.

• Displays leadership by committing to a culture of continuous learning/development of self and supports others by actively sharing knowledge, providing guidance, mentoring, training and supporting developmental opportunities.

• Demonstrates that the Health, Safety and Emergency Management Policy is applied in area of responsibility for self and others.

• Actively applies knowledge to support transformation and strategic initiatives of the corporation, while participating and advocating change and applying a growth mindset.

TECHNICAL KNOWLEDGE & SKILLS

• Proficient knowledge of the process and techniques needed to manage Internet content.

• Proficient knowledge of Internet technology, information structures, application, and interface design.

• Proficient knowledge of accessibility standards, constraints, and web best practices.

• Proficient knowledge of usability practices and testing.

• Proficient knowledge of best practice data governance and data or information management.

• Proficient knowledge of statistical and/or data analysis techniques, including the ability to determine how to visually represent trends or metrics.

• Proficient research, analytical and critical thinking skills to resolve/propose solutions to stakeholder’s problems/needs.

• Fundamental knowledge of industry standard software and publishing applications.

EDUCATION & CERTIFICATIONS

• A four-year degree from an accredited post-secondary education institution in a relevant field of study such as Social Sciences or Information Technology, or defined equivalency.

• Certification courses in interaction design, UX design, accessibility design or data analytics.

EXPERIENCE

• 3 – 5 years’ experience in UX design, communications or data analytics.

Posting Close Date:

As you prepare to submit your application, and cover letter if applicable, please highlight the achievements that demonstrate why you're a great candidate for this role.