About:

Macy’s is proudly America’s Department Store. For more than 160 years, Macy’s has served generations at every stage of their lives. Customers come to us for fashion, value and celebration.

Macy’s Merchandising curates the best national and private brands to support our customer’s self-expression from off-price to luxury. Merchandising ensures Macy's is the premier fashion authority using a high acumen for products and trends as well as strong relationships with vendors in the marketplace. Our team maximizes sales and gross margin for each product category by identifying, procuring, and assorting the products that our customers demand.

Do you have an eye for products and trends? Join Macy’s Merchandising and create connections that surprise and delight our customers at every turn.

OVERVIEW

The Associate, Content/Digital will work in partnership with the Merchants, Site Merchandising and the Merchandise Marketing Team to develop and content online marketing, promotional strategies and a customer experience that supports the total company strategy. This position will support the Business Director in developing and executing a strategic vision, with a progressive, customer centric-approach. This role requires the ability to leverage digital and product expertise to identify online marketing and merchandising opportunities that put the customer first. A fundamental requirement is to be able to build trust with their teams and key collaborators. This role requires the ability to influence leadership on Macy’s wide Marketing execution strategies.

IDEAL CANDIDATE PROFILE

The Associate, Content/Digital will be known as a trusted, collaborative and results-oriented leader, business partner and change agent who can lead through influence and who possesses professional maturity and industry credibility. The ideal candidate needs to be comfortable and effective partnering closely with the DBM and Merchants, while working with cross functional teams to bring merchandising strategies to life online. Candidates must be comfortable with quickly evaluating and sun-setting legacy approaches that no longer align to the strategy. The ideal candidate will be known for both vision and an equally strong orientation for speed.

Digital Marketing and Contenting

• Develop engaging and cohesive digital marketing content, that supports Division wide trends and product strategies, while seamlessly driving the customer to the most optimized experience
• Strategize and content homepage, email, mobile, banners and sitelets, all with a digital first mindset taking in to consideration linking, page counts, imagery, price types and price ranges
• Lead and coordinate digital marketing sign off reviews in partnership with the Merchants
• Strategize and curate editorial content and product pools for all sitelets and gift guides
• Analyze and comprehend weekly marketing tactics to help guide decisions and scale best practices
• Establish weekly meetings with Site Merchandising to review upcoming marketing and ensure best customer experience
• Partner with Marketing and the Fashion Office to ensure social content supports key categories, relevant trends, product priorities and current consumer interests

PDP Optimization

• Establish best practices for PDP optimization, in coordination with Site Merchandising as needed, and lead the Merchandise Assistants to action
• Stakeholder for Division wide updates to facets & attributions based on seasonal trends and product strategies and priorities, working with Site Merchandising to execute
• Buyer approve pages to ensure content is optimized - inclusive of imagery/photography styling, descriptions, copy, keywords, attribution and review syndication
• Run PDP dashboard to analyze and educate the Merchandise Assistants on opportunities and lead vendor communication as needed
• Set and lead Bazaarvoice and WebCollage priorities for the Division
• Run Bazaarvoice reporting to analyze and identify opportunities for the Merchandise Assistants to action and lead vendor communication as needed

Relationship Building with Site Merchandising, Marketing, Pricing & Buying

• Influence and collaborate with Buyers, Marketing and Pricing on digital marketing and promotional strategies
• Work closely with Site Merchandising to communicate Divisional product/category priorities, and trends to impact how product shows up on the site and improve the customer’s online shopping journey
• Establish division wide digital marketing best practices and processes between Merchants and Marketing, Site Merchandising and Pricing

CRITICAL EXPERIENCES & QUALIFICATION

• We encourage candidates with either a bachelor’s degree or equivalent work experience in a related field to apply.
• Excellent written and verbal communication skills with the ability to influence.
• Able to develop, plan, present and execute strategies, while championing and aligning product focuses.
• Have a solid understanding and focus on the digital experience drivers.
• Ability to collate information and independently develop marketing strategies that maximize Division wide sales, profit and customer acquisition and retention
• Make all Digital marketing decisions independently of Director, Merch Business Office
• Understands competitive marketplace and pursues white space opportunities that align with Company strategies.
• Competitive shop and determine action necessary to address competitive challenges.