The University of Wyoming invites diverse applicants to consider our employment opportunities. We are also especially interested in candidates who have experience working with diverse populations and/or diverse initiatives .

JOB TITLE:

Coordinator, Marketing and Retention

Job Purpose:

Coordinate marketing/promotional efforts for UW Casper and design and produce graphics for promotional materials. Assist in planning, and implementation of retention functions for UW Casper students, helping to increase retention and graduation. Assist in the design and development of marketing and public relations strategies, and integration of all marketing efforts, including the website, social media presence, publications, advertising pieces, multimedia/video pieces, and communications. Plan and coordinate logistics for special events with internal and external stakeholders.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Assist in the development of strategy for marketing to current students, such as website visits, social media interactions, traditional office visits, peer mentoring, participation in student activities, etc.
• Design and produce graphics for promotional and fundraising materials by using creative and technical abilities including the use of computers and desktop publishing techniques.
• Work closely with Student Success and Graduation, Enrollment Management, the UW Foundation, and Enrollment Marketing to ensure streamlined and collaborative efforts.
• Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion, lead to donor support, or promote ideas and services.
• Establish and maintain cooperative relationships with student groups, representatives of governmental, community, employee, public interest, and philanthropic groups, and news and other media.
• Provide a website strategy and plan content updates regularly for the external college website while driving internal communications.
• Coordinate special events to promote relations with students, alumni, retirees, donors, and a variety of other stakeholders.
• Provide consultations, guidance, and professional leadership in the development of advisement, recruitment, and retention of programs, initiatives, and strategies for UW Casper academic programs.
• Maintain a network of collaborative relationships with area community colleges and organizations, as well as with University colleagues concerning recruitments, academic advisement, fundraising, and student retention programs, initiatives, and issues.
• Help with front desk coverage when needed including student point of contact, answering phone calls and student assistance.
• Other duties and responsibilities as assigned.

SUPPLEMENTAL FUNCTIONS:

• Serve as a design and production consultant to University personnel as directed.
• Assist supervisor or independently give presentations.
• Establish and maintain documentation/records.

COMPETENCIES:

• Attention to Detail
• Consistency
• Technical/Professional Knowledge
• Independence
• Formal Presentation Skills
• Negotiation

REMOTE WORK ELIGIBILITY:

This position provides vital support to campus customers and requires the successful candidate be available to work on campus.

MINIMUM QUALIFICATIONS:

Education: Bachelor’s degree in a related field

Experience: 1 year work-related experience

DESIRED QUALIFICATIONS:

• Experience in Marketing strategy implementation
• Experience in social media and website content and creation
• Experience in graphic design
• Experience in project and/or event planning
  

REQUIRED MATERIALS:

Complete the online application and upload the following for a complete application: cover letter, resume or C.V. and contact information for four work-related references.

HIRING STATEMENT:

UW is an Affirmative Action/Equal Opportunity Educator and Employer. We are committed to a multicultural environment and strongly encourage applications from women, minorities, veterans and persons with disabilities.

In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation to apply for a position, please call 307-766-2377 or email jobapps@uwyo.edu .