• Job Description

  Req#: REF71769H

  Company Description

  The Customer Activation & Marketing function aims to create a seamless, inspirational journey to ensure that we recruit new customers, drive traffic to the digital & physical stores, increase sales, brand liking and our fashion credibility.
  Through data and customer insights, we design a plan that ensures a holistic customer experience from communication with our customer to our membership program.

  Job Description

  As a Copywriter & Content Coordinator you contribute to added customer value, a strong brand and increased sales by securing proofreading of copy in external and internal communications. You are responsible for publishing relevant global and local content on the local social channels.

  Your main responsibilities are:

  • Based on global guidelines and brand tone of voice, proofread all translated copy and make necessary adjustments to secure a relevant message for customers in the local market. Also you proofread all SEO related copy ensuring that the right keywords are used in the local language and through coordination with the global SEO agency.
  • Be fully immersed in the local daily customer communications plan and stay informed in detail about the latest global channel strategies, brand identity, tone of voice, playbooks, formats and templates. Regarding that be also completely immersed in the local daily social publishing plan to understand all global and local content that should be posted on local social pages (Facebook, Twitter)
  • Alignment with Customer Service and PR in case of negative customer engagement in social media. Involve relevant stakeholders to take actions accordingly.
  • Coordinate with local Media Planners and global Social Media team to help facilitate the best organic social plan.
  • Proofread internal communications material.
  • Conduct analysis on how the organic social content performs and suggest recommendations or changes to organic content.
  • Drive the local needs related to organic social content reporting and share results and insights with relevant stakeholders on a weekly, monthly and quarterly level.

  Qualifications

  Education

  • Marketing or Copy degree/relevant qualifications – if not, at least 3 years of experience in copy and social content roles in agency or client side (preferably fashion)

  Skills & Experience

  • Great language skills in native language Dutch and English
  • Used to writing about fashion
  • Have worked with publishing of social content in Facebook, Twitter
  • Good understanding of marketing content and digital channels
  • Structured, organized and efficient
  • Good analytical ability and insights driven
  • Copywriter/Proofreader as well as social channels experience from fashion retail and/or creative agency
  • At least 3 years of working experience in above areas
  • Have experience from handling fashion copy and translations for digital channels
  • Have experience from managing organic social media accounts for the biggest social platforms
  • Have experience from coordinating with many stakeholders and teams

  Additional Information

  This is a full-time position and will be based in Region Central Europe.

  If you feel that your experience, skills and ambitions are right for this role, please send your application as soon as possible but at the latest on the 21st of March.

  If you have questions about the process or the role, please reach out to our Talent Acquisition Partner Lisa.Knittel@hm.com

  H&M is committed to creating a Diverse & Inclusive environment and we are actively looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability or age.

  We look forward to receiving your application.

• About the company

  Hennes & Mauritz AB is a Swedish multinational clothing-retail company known for its fast-fashion clothing for men, women, teenagers and children.

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