• Job Description

  Req#: R1065567

  Job Title:

  Copywriter

  Job Description:

  About Dentsu International, Philippines:

  Awarded the Oscars of the advertising world, The Cannes Global Agency of the Year 2022 (a first for India!) Dentsu International comprises five leadership brands - Carat, dentsu X, iProspect, Dentsu Creative and Merkle, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated talented employees working together to reach the never before! .

  Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients every day to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while dentsu international is the 5th largest in the world.

  In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.

  Learn more at:

  https://www.dentsu.com/

  https://www.dentsucreative.com/

  Conceptualizing and realizing ideas through their comprehensive use of language and the written word. The have the ability to think in a holistic way about how an idea comes to life through all creative channels of a consumer experience. The Senior Copywriter develops narrative spaces, language and copy in short form, copy-shots and long form to establish the tonality of ideas. They mentor the copywriter team members and encourage learning and synthesis across the writing team

  Role Purpose:

  Work alongside with an art director within the creative department to conceive, develop and produce verbal or textual content for advertisements, which includes creating slogans, catchphrases, messages and straplines for printed adverts and leaflets, writing text for web advertising, as well as scripts for radio jingles and TV commercials.

  Key Accountabilities:

  • Interpret creative briefs
  • Develop creative ideas and concepts, often in partnership with the art director
  • Present ideas to colleagues and clients
  • Have a clear understanding of digital process and innovations in technology
  • Familiarize with clients’ products/services, target audience and their competitors’ activities;
  • Write clear, persuasive and original copy
  • Ensure that all products are proofed and ready for delivery or posting
  • Revise or redevelop ads or campaigns in response to feedback from the creative director, account team or clients;
  • Oversee campaigns through the production stage to completion
  • Work on several campaigns when required, sometimes under pressure and often to tight deadlines
  • Keep up to date with popular culture and trends
  • Prepare files and concept boards for client review and presentation

  Person Specification:

  • Ability to write good, clear copy in a variety of styles with accurate spelling and grammar
  • Ability to write advertising copy that is original and impactful that meets the clients’ briefs
  • Excellent teamwork and interpersonal skills
  • Excellent organizational skills
  • Excellent written and verbal communication skills
  • Accuracy and highly organized with excellent attention to detail
  • Ability to work under pressure and meet tight deadlines
  • Possess commercial awareness with the ability to understand the target audience
  • Ensure consistency and quality in communication
  • Bachelor's degree related to Arts, Advertising, or others

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  Location:

  Makati City

  Brand:

  Dentsu Creative

  Time Type:

  Full time

  Contract Type:

  Permanent

• About the company

  Dentsu Aegis Network Ltd. is a multinational media and digital marketing communications company headquartered in London, United Kingdom, and a wholly owned subsidiary of the Japanese advertising and public relations firm Dentsu.

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